Course summary

If you’re creative and have great communication skills with an interest in business, then this course is for you. A BSc in Business and Marketing will kickstart your career in marketing whilst keeping your options open to develop expertise in other areas of business too. This course will help you to develop an understanding of cutting-edge theory and industry-relevant practical skills in handling social media, web material, advertising, and broader brand development. Alongside marketing topics you’ll also learn essential areas of general business like HRM or operations management to putting the role of a marketer in context. You’ll learn through a mix of lectures, seminars, and practical sessions delivered by our world-leading academics giving you the right mix of skills to succeed no matter your career path. You take a Year in Industry following your second year of study, enabling you to apply your expertise in a work setting while earning a salary. Reasons to study Business and Marketing • Our expert teaching staff appear in the top 2% of researchers worldwide. • We feature in the top 1% of business schools globally with triple accreditation status from AMBA, AACSB and EQUIS. • Gain employability support during your studies and for three years after you graduate. • Add a Year Abroad or Year in Industry for real-world experience or take a 'Selfie Year' and launch your own business through ASPIRE. • Study in our outstanding facilities, providing you with an excellent student experience