On this course you will study marketing and management modules together, gaining unique insight into the continuous changes and challenges of the business world.
You’ll explore the essentials of marketing, both from an academic and a practical perspective. Marketing is primarily concerned with understanding markets, customers and their needs. You’ll explore several approaches to this art, including consumer behaviour, segmenting, targeting, positioning, promotions, pricing and more. You’ll also examine, in great detail, the theoretical frameworks that underpin how organisations respond to market demand. You’ll develop skills in market research, advertising, sales and managing projects and people. You’ll also gain experience and confidence in presenting and communicating your ideas.
Alongside your marketing studies you’ll focus on management skills such as human resource management, operations management and strategy. In your first year you will be introduced to the fundamentals of business. Then during your second and third years, alongside core marketing and management modules you’ll be able to choose optional modules, tailoring your degree to suit your interests.
NBS is a friendly and supportive school, with a lively and international cohort. We are in a region that’s safe and welcoming, with a thriving business innovation and enterprise community.
We are ranked top 10 for Marketing in the Complete University Guide 2018 and we are in the top 5 in the UK for overall satisfaction for Finance, Marketing, Management Studies and Business Studies in the National Student Survey 2017.
All our teaching is informed by our world-leading research and real-world business experience. That means you’ll gain knowledge of the latest issues and debates facing industry and employers. Our current research interests include finance, accounting, employment systems and institutions, responsible business regulation, marketing, entrepreneurship and business strategy, and innovation, technology and operations management.
Course details are subject to change. You should always confirm the details on the provider's website: www.uea.ac.uk
Bachelor of Science (with Honours) - BSc (Hons)
23 September 2019
If your application is completed by the following date, it’s guaranteed to be considered:
You will need these codes when you add a choice to your application.
|Campus name||Main Site|
The following entry points are available for this course:
|UCAS Tariff||Not accepted|
|A level||ABB||Excluding General Studies|
|Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)||DDM||excludes BTEC Public Services, BTEC Uniformed Services and BTEC Business Administration.|
|Access to HE Diploma||
D: 30 credits
M: 15 credits
|Cambridge International Pre-U Certificate - Principal||Principal subjects and A-level combinations are considered - please contact us.|
|International Baccalaureate Diploma Programme||32 points||If no GCSE equivalent is held, offer will include Mathematics and English requirements.|
|Scottish Advanced Higher||BCC|
GCSE Requirements: GCSE English Language grade 4 or C and GCSE Mathematics grade 4 or C.
We welcome a wide range of qualifications - for further information please visit our website www.uea.ac.uk or email email@example.com
|IELTS (Academic)||6.5||IELTS: 6.5 overall (minimum 5.5 in any component)|
We welcome applications from students from all academic backgrounds. We require evidence of proficiency in English (including speaking, listening, reading and writing). We will also accept a number of other English language qualifications. Please check our website for details.
|Channel Islands||£9,250||Year 1|
|Northern Ireland||£9,250||Year 1|