Marketing and Management University of East Anglia UEA

Undergraduate

On this course you will study marketing and management modules together, gaining unique insight into the continuous changes and challenges of the business world.

You’ll explore the essentials of marketing, both from an academic and a practical perspective. Marketing is primarily concerned with understanding markets, customers and their needs. You’ll explore several approaches to this art, including consumer behaviour, segmenting, targeting, positioning, promotions, pricing and more. You’ll also examine, in great detail, the theoretical frameworks that underpin how organisations respond to market demand. You’ll develop skills in market research, advertising, sales and managing projects and people. You’ll also gain experience and confidence in presenting and communicating your ideas.

Alongside your marketing studies you’ll focus on management skills such as human resource management, operations management and strategy. In your first year you will be introduced to the fundamentals of business. Then during your second and third years, alongside core marketing and management modules you’ll be able to choose optional modules, tailoring your degree to suit your interests.

NBS is a friendly and supportive school, with a lively and international cohort. We are in a region that’s safe and welcoming, with a thriving business innovation and enterprise community.

We are ranked top 10 for Marketing in the Complete University Guide 2018 and we are in the top 5 in the UK for overall satisfaction for Finance, Marketing, Management Studies and Business Studies in the National Student Survey 2017.

All our teaching is informed by our world-leading research and real-world business experience. That means you’ll gain knowledge of the latest issues and debates facing industry and employers. Our current research interests include finance, accounting, employment systems and institutions, responsible business regulation, marketing, entrepreneurship and business strategy, and innovation, technology and operations management.

Disclaimer
Course details are subject to change. You should always confirm the details on the provider's website: www.uea.ac.uk

  • Qualification

    Bachelor of Science (with Honours) - BSc (Hons)

  • Study mode

    Full-time

  • Location

    Main Site

  • Start date

    23 September 2019

  • Duration

    3 years


How to apply

Application deadlines

If your application is completed by the following date, it’s guaranteed to be considered:

15 January *

*If you apply after this deadline, universities or colleges don’t have to consider your application if they’ve filled their spaces, so the sooner you apply, the better!

Application codes

You will need these codes when you add a choice to your application.

Course code NN52
Institution code E14
Campus name Main Site
Campus code -

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Qualification Offer Further information
UCAS Tariff Not accepted
A level ABB Excluding General Studies
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) DDM BTEC Public Services is not accepted.
Access to HE Diploma D: 30 credits
M: 15 credits
Scottish Higher AAABB
Cambridge International Pre-U Certificate - Principal Principal subjects and A-level combinations are considered - please contact us.
International Baccalaureate Diploma Programme 32 points If no GCSE equivalent is held, offer will include Mathematics and English requirements.
Scottish Advanced Higher BCC

GCSE Requirements: GCSE English Language grade 4 or C and GCSE Mathematics grade 4 or C.

We welcome a wide range of qualifications - for further information please visit our website www.uea.ac.uk or email admissions@uea.ac.uk


English language requirements

Test Grade Additional details
IELTS (Academic) 6.5 IELTS: 6.5 overall (minimum 5.5 in any component)

We welcome applications from students from all academic backgrounds. We require evidence of proficiency in English (including speaking, listening, reading and writing). We will also accept a number of other English language qualifications. Please check our website for details.


Fees and funding

Tuition fees

Channel Islands £9,250 Year 1
EU £9,250 Year 1
International £15,600 Year 1
England £9,250 Year 1
Northern Ireland £9,250 Year 1
Scotland £9,250 Year 1
Wales £9,250 Year 1

Additional fee information

Tuition fees are reviewed annually and subject to increase. Some fees are regulated by the UK government and will be changed in line with advice from them. Fees for continuing students (i.e. those on courses of greater than one year in length) will normally increase annually. This increase will not exceed 4% or the % increase of the UK Government regulated fee whichever is higher. The fee increase is based on the fee for the year that you register. For further information about additional costs for your course and information on fee status please see our website.