Course summary
This course provides a comprehensive study of core marketing principles, with additional focus on digital issues, enabling you to prepare for a career in digital marketing. With rapid developments in digital technologies, managing the dynamic interactions between organisations and their stakeholders is an exciting yet challenging task for marketers. This course has been designed to explore and develop innovation approaches to digital marketing. It is theoretically robust with an emphasis on applied critical thinking and analysis. On this digital marketing route of our Marketing Masters, you will take specialist modules in Digital Marketing Strategy and Managing Big Data.
- We seek to maximise your opportunity to put digital marketing theory into practice through the use of relevant case studies and projects.
- The focus of this course is the development of the applied digital marketing leaders of tomorrow.
- Further specialisation and an opportunity to pursue an area of digital marketing that interests you or which you are passionate about comes in your choice of research project.
Modules
You will study the following modules: Core modules Strategic Marketing Management Digital Marketing Strategy Contemporary Consumer Engagement Managing Big Data The Global Professional Your course provides you the option to select from 6 modules which may include: Management Accounting Global Business and Human Rights Managing Employee Relations Intelligent Business Information Systems Emotional Intelligence for the Effective Leader Global Business and Human Rights Managing Sustainable Challenges Final Project An opportunity to pursue an area that interests you or which you are passionate about comes in your choice of project. You have a choice of three routes: Research Route, Consultancy Route and New Venture Creation Route (subject to tutor approval). Research Route Research Methods Individual Research Project Consultancy Route Consultancy Skills Group Consultancy Project New Venture Creation Launch a venture New Venture Creation
Assessment method
Tutors are experts in their field and with many having practical experience in industry and the professions which helps combine your academic knowledge with practical application. Many aspects of teaching and assessment are grounded in real life situations.
Professional bodies
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- AACSB International
- Chartered Institute of Marketing
Entry requirements
Entry requirements for this course are normally: * An Honours degree (2:2 or above) in any subject or equivalent professional qualification * Applicants with other appropriate professional qualifications and/or experience will be considered on an individual basis
English language requirements
If your first language is not English, you will need to meet the minimum requirements of an English Language qualification. The minimum for IELTS is 6.0 overall with no element lower than 5.5, or equivalent will be considered acceptable.
Read more about the University’s entry requirements for students outside of the UK on our 'Where are you from?' information pages.
Fees and funding
Tuition fees
| England | £8900 | Year 1 |
| Northern Ireland | £8900 | Year 1 |
| Scotland | £8900 | Year 1 |
| Wales | £8900 | Year 1 |
| Channel Islands | £8900 | Year 1 |
| Republic of Ireland | £8900 | Year 1 |
| EU | £18700 | Year 1 |
| International | £18700 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Tuition fees for UK students will cover the cost of your study at the University. For more information about funding, fees and finance for UK students, including what your tuition fee covers, please see our Fees and Finance - https://www.hud.ac.uk/postgraduate/fees-and-finance/
Please note that tuition fees for subsequent years of study may rise in line with inflation (RPI-X).
If you are an EU or international student coming to study at the University of Huddersfield, please visit the International Fees and Finance pages for full details of tuition fees and support available - https://www.hud.ac.uk/international/fees-and-funding/
Please email the Student Finance Office ([email protected]) or call 01484 472210 for more information about fees and finance.
Provider information
University of Huddersfield
Queensgate
Huddersfield
HD1 3DH