Course summary

The Marketing with a Foundation Year is a programme designed for the student who wants to excel and reach the top level of global business management practice but does not yet have the required qualifications. The four-year course provides students with a broad range of expertise across the areas of business and management (such as marketing, operations, accounting, strategy and human resource management) as well as offering a range of cutting-edge specialist optional modules. The BSc Marketing with a Foundation Year pathway is for students interested in the broad areas of marketing, consumer behaviour, marketing research, international marketing and digital marketing. The foundation year is taught at The College, on Bay Campus. Located next to the School of Management, The College is the University’s pathway provider and offers a unique learning environment; designed to fully prepare you for the final three years of your degree. Small lecture and seminar classes, state-of-the-art facilities and world-class teaching help you to realise your full academic potential. As a student of our Marketing department within the School of Management at Swansea University, you can expect to receive excellent teaching, driven by our world-class academic team and state-of-the-art Bay Campus buildings and provisions. Our marketing degrees are accredited by the Chartered Institute of Marketing (CIM), as part of the CIM Accredited Degree Programme, providing you with industry-focused teaching and a wealth of professional skills to enhance your employability on graduation.