12Nov
UndergraduateCoventry University has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
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Course summary
Foundation Year The foundation year will introduce you to the world of business with a strong focus on management, business communications and marketing in a global context. It creates opportunities for you to develop vital business skills, as well as preparing you for study at undergraduate level. You will put theory, both traditional and contemporary, into practice with real-world scenarios. The foundation year of this Coventry University degree will be delivered from our CU Coventry campus. Course delivery from year 1 of the degree onwards will be from the Coventry University campus. Shape the future of event experiences. Learn to design, manage, and deliver impactful events with industry experts and real-world opportunities. This has previously included national leading venues such as NEC and CBS Arena. If you're passionate about creating memorable events, then this course can give you the skills and knowledge, to succeed in this dynamic, exciting sector. To help you succeed, the course will develop your leadership and creative problem-solving abilities, to stage a variety of immersive and inclusive events, in an ever-changing world. We do this by having a practical, applied learning approach when teaching project and operations management, which is further enhanced by our strong links and engagement with event and sport businesses and alumni. Why study this course
- Industry-Focused and Practically Grounded: Engage with real-world industry challenges through case studies, applied assessments, and learning activities informed by collaborators; in previous years this has included national venues like the NEC and CBS Arena.
- Practitioner Insight and Industry Connections: Attend our annual Practitioner Insight Conference and benefit from guest lectures and networking with professionals and alumni actively working in events.
- Diverse Career-Ready Skillset: Develop expertise in marketing, PR, strategic management, and experience design – all tailored specifically to the evolving events industry.
- Flexible International and Placement Options: Choose to gain global perspectives through an international study or work placement, or opt for a UK-based placement year, subject to availability and additional costs.
- Final-Year Capstone Project: Investigate a real-world business issue through a consultancy, research, or simulation-based project, applying your knowledge in a focused and applied context.
Modules
Foundation Year Business Communications Management Skills Marketing for Business Global Business Year One Common first year courses: Advertising and Digital Marketing BA (Hons) Business Administration BBA (Hons) Business and Human Resources Management BA (Hons) Business and Marketing BA (Hons) Business Management BA (Hons) Enterprise and Entrepreneurship BA (Hons) International Business Management BSc (Hons) Marketing BA (Hons) Sport Management BA (Hons) Year One Modules Marketing, Digital and Social Media - 30 Credits People and Organisation - 30 Credits Analytics for Decision Making - 30 Credits Responsible Management, Sustainability and Entrepreneruship - 30 Credits Year Two Research and Insight - 30 Credits Operations Management in Sport and Events - 30 Credits Project Management in Events and Sport - 30 Credits Immersive Experience Design - 30 Credits Placement Year There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement* can often be beneficial. Work placements usually occur between your second and final year of study. They’re a great way to help you explore your potential career path and gain valuable work experience, whilst developing transferable skills for the future. If you choose to do a work placement year, you will pay a reduced tuition fee* of £1,250. For more information, please go to the fees and funding section. During this time you will receive guidance from your employer or partner institution, along with your assigned academic mentor who will ensure you have the support you need to complete your placement. Whilst we would like to give you all the information about our placement/study abroad offering here, it is often tailored for each course every year and depends on the length of placement or study abroad opportunities that are secured. Therefore, the placement and study abroad arrangements vary per course and per student. Request further information about going on a placement or study abroad year. Final Year PR and Event Marketing - 30 Credits Strategic Management and Marketing in Sports and Events - 30 Credits Applied Project - 30 Credits Event Bidding and Impacts - 30 Credits We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated. Before accepting any offers, please check the website for the most up to date course content. For full module details please check the course page on the Coventry University website. *For further information please check the course page on the Coventry University website
Assessment method
Foundation Year Assessment methods vary and may include practical class and project performance, written practical reports, project thesis, oral presentations, tutorial tasks and assessments which generally take place at the end of each six-week block. Degree This course will be assessed using a variety of methods which will vary depending upon the module. Assessment methods include: Formal examinations Phase tests Essays Group work Presentations Reports Projects Coursework Exams Individual Assignments The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.
How to apply
14Jan
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
Please select a course option – you will then see the application code you need to use to apply for the course.
Points of entry
The following entry points are available for this course:
- Foundation
Entry requirements
Qualification requirements
UCAS Tariff - 64 points
We’re here to help you achieve your study goals. If your qualifications or expected levels of grades differ from those outlined above, chat with our admissions team and between us we will explore the possibilities open to you. We accept a range of qualifications and our study experience is designed to give you options and support from the start. Contact us via our website to find out more.
Student Outcomes
Operated by the Office for Students
Employment after 15 months (Most common jobs)
Go onto work and study
The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
Tuition fees
| England | £5760* | Year 1 |
| Northern Ireland | £5760* | Year 1 |
| Scotland | £5760* | Year 1 |
| Wales | £5760* | Year 1 |
| Channel Islands | £5760* | Year 1 |
| Republic of Ireland | £5760* | Year 1 |
*This is a provisional fee and subject to change.
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
The fees listed above reflect the Foundation year tuition fee only. To view the degree tuition fees and the most up to date fee information please check the relevant course page of the Coventry University website.
Please note, this course with a foundation year is not currently available to international students. If you do not meet the entry requirements to directly join year 1 of the degree, please visit our website to find out about our international pathways. www.coventry.ac.uk
Provider information
CU Coventry
8 Mile Lane
Coventry
CV1 2TU