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Marketing and Consumer Psychology at University of Sussex - UCAS

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2024 - 20252025 - 2026
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Course summary

Consumer psychology is the key to understanding how consumers behave. It plays an important role in many aspects of marketing. Insights into consumer psychology enable organisations to design innovative, value-adding products and to create effective communications in marketing campaigns. On this MSc, you’ll learn to:

  • evaluate the theories, concepts, tools and models used in marketing practice and understanding consumer decision making
  • apply consumer psychology theories to interpret consumer behaviour
  • use analytical skills to assess the choices consumers make
  • make informed judgements on the use of key analytical and decision-making techniques in developing and appraising marketing strategies.
You’ll benefit from the academic expertise and industry experience in the School of Psychology and the University of Sussex Business School. You'll receive valuable marketing and psychology training, equipping you with a deep understanding of how psychological principles intersect with marketing strategies for effective business outcomes. Your studies culminate in a research project that bridges marketing and psychology. On graduation, you’ll be prepared for a range of careers – whether you want to work in marketing, or apply psychological theories to the business world. Accreditation You’ll join the EQUIS and AMBA-accredited University of Sussex Business School. About the University of Sussex Business School Our work draws on management, economics, science, technology and innovation studies, to make an impact on the future of people and institutions the world over. We study the issues that matter, in order to transform our world and your future. Our expertise puts you at the forefront of our research, helping you make an impact on policy, practice and people. Social responsibility and sustainability are important to us. We incorporate the seven Principles for Responsible Management into our teaching and research. Location Study on our beautiful green campus on the edge of the South Downs National Park and just minutes from the vibrant seaside city of Brighton & Hove. We’re near to Gatwick airport and just over an hour from London.

Modules

Please check our website in January 2024 for the modules running in the academic year 2024/25.

Assessment method

Assessment is through a combination of coursework, projects, examinations and presentations.

Entry requirements

You should normally have an upper second-class (2.1) undergraduate honours degree or above. Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

Fees and funding

Tuition fees

No fee information has been provided for this course

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

Please click on the course URL to see up-to-date fee information.

Sponsorship information

Our goal is to ensure that every student who wants to study with us is able to regardless of financial barriers, so that we continue to attract talented and unique people. Details of our scholarships are not yet set for entry in the academic year 2025/26.

Marketing and Consumer Psychology at University of Sussex - UCAS