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Marketing and Consumer Psychology at University of Sussex - UCAS

Course options

2025 - 20262026 - 2027
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Course summary

1st in the UK for annual research income (Chartered Association of Business Schools 2025) 11th in the UK for Psychology (The Times Higher Education World University Rankings by Subject 2025) 8th in the UK for Marketing (The Guardian University Guide 2026) Consumer psychology helps us to understand how consumers make choices, and why. As a vital part of marketing, it enables organisations to design innovative, value-driven products and create effective marketing campaigns. By studying at Sussex, you will:

  • study the theories, concepts, tools and models behind marketing practice and consumer decision-making
  • interpret consumer behaviour through consumer psychology theories
  • apply analytical skills to assess the choices consumers make
  • learn to utilise key analytical and decision-making techniques when developing and appraising marketing strategies
You’ll also gain from the combined academic expertise and industry experience of our School of Psychology and the University of Sussex Business School. Throughout your course, you’ll receive valuable training in both marketing and psychology. You’ll learn how psychological principles intersect with marketing strategies for effective business outcomes. Your studies will culminate in a research project that bridges marketing and psychology. When you graduate, you’ll prepared to pursue a range of careers. You might aim to work in marketing, or to apply psychological theories to the business world. Guaranteed Internship Give your career a head start and gain real-world experience with our Guaranteed Internship Scheme. Accreditation You’ll join the EQUIS and AMBA-accredited University of Sussex Business School. We understand that deciding where and what to study is a very important decision. We’ll make all reasonable efforts to provide you with the courses, services and facilities described in this prospectus. However, if we need to make material changes, for example due to government or regulatory requirements, or unanticipated staff changes, we’ll let you know as soon as possible.

Modules

Please check our website in January 2026 for the modules running in the academic year 2026/27.

Assessment method

Assessment is through a combination of coursework, projects, examinations and presentations.

How to apply

International applicants

If you’re a self-funded international student, you’re required to pay a tuition fee deposit.

Entry requirements

You should normally have an upper second-class (2.1) undergraduate honours degree or above. Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

Fees and funding

Tuition fees

No fee information has been provided for this course

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

Please click on the course URL to see up-to-date fee information.

Sponsorship information

Our goal is to ensure that every student who wants to study with us is able to regardless of financial barriers, so that we continue to attract talented and unique people.

Marketing and Consumer Psychology at University of Sussex - UCAS