Course summary

OVERVIEW Marketing is a business function with the power to shape everything from sales and customer service to product development and brand loyalty. The best marketers see the big picture – when they look at the business landscape, they identify the opportunities to communicate and influence audiences, and spot the threats that could damage their brands. This marketing degree is all about exploring that landscape, taking those opportunities and avoiding those threats. You’ll look at different media and methods of communication, study how to analyse and segment audiences, and discover how to craft and deliver the right message at the right time. To start with, you’ll learn about marketing fundamentals, but you’ll also have the flexibility to choose units that interest you most as you progress. By the time you leave us, you’ll not only understand the theory behind effective marketing – you’ll also have a range of practical, professional skills. Above all, you’ll be ready for a career in marketing – following in the footsteps of graduates from this course now working in advertising, account management, media planning, public relations, event management and more. Features and Benefits Learn from the experts – With years of experience in industry, our teaching staff provide a unique insight into the world of marketing, advertising, digital media and PR. Accreditations – This is a Chartered Institute of Marketing (CIM) accredited degree. As well as this, our business school holds the globally recognised trio of accreditations from EQUIS, AACSB and AMBA placing us among the best business schools in the world. Connect with the industry – Be inspired, expand your networks and broaden your horizons to the types of roles available in the sector. Attend guest lectures, industry placements and networking events. Final year students will have the opportunity to be mentored by industry professionals. A creative city – the business school is in the heart of Manchester, home to a collection of great businesses and marketing companies and agencies.