Course summary
Become an expert in consumer behaviour with this career-focused MSc Consumer Behaviour master’s degree. Study at the UK’s leading university for environmental and ethical performance (the University of Reading is ranked 1st in the People and Planet University League, 2023/24). This programme will guide you to the forefront of consumer-centred business philosophy and prepare you to lead in an ever-competitive and complex world. Whether you work for a global organisation, SME or non-profit organisation, we aim to provide you with an experience that will encourage new and innovative understanding of the consumer-led markets that organisations work in. This degree is suitable for graduates from both business and non-business backgrounds, and was designed to transform graduates from all undergraduate backgrounds into competent consumer-centred professionals. It includes theoretical and practical components, and aims to raise your visibility with an array of external organisations. For more information, please visit the programme page: https://www.reading.ac.uk/ready-to-study/study/subject-area/international-development-and-applied-economics-pg/msc-consumer-behaviour
Modules
*Food Policy and Supply Chain Management *Consumer Behaviour: Concepts and Theory *Research Methods in Economics and Marketing *Applied Consumer Behaviour Project *Nudge, Motivation and Behaviour Change *Food Security and Global issues
Professional bodies
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Chartered Institute of Marketing
Entry requirements
6.5 overall with no element less than 5.5 (or equivalent). Normally a good undergraduate honours degree (high 2:2 or above), or equivalent from a university outside the UK. Applicants who have relevant career experience are also welcome to apply.
Fees and funding
Tuition fees
| England | £11750 | Year 1 |
| Northern Ireland | £11750 | Year 1 |
| Scotland | £11750 | Year 1 |
| Wales | £11750 | Year 1 |
| EU | £25850 | Module |
| International | £25850 | Module |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
No additional fees or cost information has been supplied for this course, please contact the provider directly.
Provider information
University of Reading
Whiteknights House
PO Box 217
Reading
RG6 6AH