Course summary
Become an expert in consumer behaviour with this career-focused MSc Consumer Behaviour master’s degree. Study at one of the UK’s leading universities for environmental and ethical performance (the University of Reading is ranked 4th in the People and Planet University League, 2024/25). This programme will guide you to the forefront of consumer-centred business philosophy and prepare you to lead in an ever-competitive and complex world. Whether you work for a global organisation, SME or non-profit organisation, we aim to provide you with an experience that will encourage new and innovative understanding of the consumer-led markets that organisations work in. This degree is suitable for graduates from both business and non-business backgrounds, and was designed to transform graduates from all undergraduate backgrounds into competent consumer-centred professionals. It includes theoretical and practical components, and aims to raise your visibility with an array of external organisations. For more information, please visit the programme page: https://www.reading.ac.uk/ready-to-study/study/subject-area/international-development-and-applied-economics-pg/msc-consumer-behaviour
Modules
Sample modules include: *Food Policy and Supply Chain Management *Consumer Behaviour: Concepts and Theory *Research Methods in Economics and Marketing *Applied Consumer Behaviour Project *Nudge, Motivation and Behaviour Change *Food Security and Global issues. These are the modules that we currently offer for 2025/26 entry. They may be subject to change as we regularly review our module offerings to ensure they’re informed by the latest research and teaching methods. Please note that the University cannot guarantee that all optional modules will be available to all students who may wish to take them.
Professional bodies
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Chartered Institute of Marketing
Entry requirements
IELTS: 6.5 overall with no element less than 5.5 (or equivalent). Normally a good undergraduate honours degree (high 2:2 or above), or equivalent from a university outside the UK. Applicants who have relevant career experience are also welcome to apply. Students may join immediately after their undergraduate degree, or after some years of employment to enhance career prospects by acquiring further skills.
Fees and funding
Tuition fees
| England | £12050 | Year 1 |
| Northern Ireland | £12050 | Year 1 |
| Scotland | £12050 | Year 1 |
| Wales | £12050 | Year 1 |
| EU | £26450 | Module |
| International | £26450 | Module |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
New UK/Republic of Ireland students: £12,050. If you study part time over two years, your fees will be calculated at 50% of the annual full-time fee in each year. Fees will increase each year according to inflation (up to 4%) and will be rounded up to the nearest £50.
New international students: £26,450. If you study part time over two years, your fees will be calculated at 50% of the annual full-time fee in each year. Fees will increase each year according to inflation (up to 4%) and will be rounded up to the nearest £50.
Provider information
University of Reading
Whiteknights Campus
Reading
RG6 6UR