International Fashion Marketing with Professional Practice at Glasgow Caledonian University - UCAS

Course options

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Course summary

Available as a one-year master's or a master's with professional practice (two years). The global fashion industry is valued at over two trillion dollars and represents one of the largest economies in the world.(McKinsey and the Business of Fashion, The State of Fashion 2017) With the growth of digital advancements and consumer power, the international fashion world is in the market for transparent, ethical and customer-driven strategies. Answering the call for specialist graduates with disciplines in both fashion and marketing, the MSc International Fashion Marketing has been redeveloped alongside industry to bring you the practical, technical expertise that you need to compete and thrive in this dynamic industry. Oh Polly Scholarship for Black British Fashion and Marketing students Students on this course who identify as Black British are eligible to apply for the Oh Polly Scholarship for Black British Fashion and Marketing students. The package includes an annual stipend of £2500 supporting successful candidates throughout the duration of their studies at GCU. Find out more about the Oh Polly Scholarship for Black British Fashion and Marketing students.


You'll become part of a niche but diverse student community, experiencing a truly international working environment, learning from peers and teaching staff from around the world, gaining real insight into the similarities and differences in approaches to fashion marketing and consumers globally and taking part in live industry projects as part of the course. You will develop: a deeper understanding of the real world issues that affect the fashion industry from a UK and global perspective responsible decision making and ethically driven behaviours. creative skills in key fashion marketing areas, such as branding, communications, consumer insights through visual presentations, videos and workshops. finely-honed practical application of knowledge led by professional engagement with industry. Your masters' experience is enhanced by workshops and guest speakers. You'll have the opportunity to undertake a professional engagement activity and participate in an international learning journey through a combination of local field trips and virtual learning experiences. Modules List: Applied Professional Practice; Consumer Behaviour in Fashion; Contemporary Issues in International Fashion Marketing; Ethics, Governance and Responsible Leadership; Strategic Fashion Brand Management; Fashion Buying Merchandising and Logistics; International Fashion Marketing Planning and Strategy; Omnichannel Fashion Communication; Masters Research Project.

Assessment method

This course features continual assessment throughout the course.

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • Chartered Institute of Marketing

Entry requirements

UK honours degree 2:2 (or equivalent) in any subject area. English language requirement Academic IELTS score of 6.0 (or equivalent) with no element below 5.5.

English language requirements

TestGradeAdditional details
IELTS (Academic)6Overall score of 6.0 with the minimum of 5.5 in each element

Fees and funding

Tuition fees

Channel Islands £11900 Whole course
Republic of Ireland £11900 Whole course
England £11900 Whole course
Northern Ireland £11900 Whole course
Scotland £11900 Whole course
Wales £11900 Whole course
EU £25100 Whole course
International £25100 Whole course

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

Two-year masters tuition fees: Home (Scottish/ RUK/ Republic of Ireland/ Channel Islands): year one fee: £8,900, year two fee: £3,000, full two-year fee total £11,900.* International/ EU: year one fee £18,800, year two fee £6,300, full two-year fee total £25,100.* * If you start a two-year masters course but graduate after one year, you will only pay the year one fee. You will not be required to pay the year two fee. Fees are subject to change and are here for guidance only.
International Fashion Marketing with Professional Practice at Glasgow Caledonian University - UCAS