The MA Strategic Communication is designed to provide you with an in-depth understanding of the uses, and abuses, of communication by a range of government, corporate and third sector organisations. As part of the programme, you will explore some of the following questions:
- How do companies position themselves in an increasingly competitive marketplace? How do they manage crises and respond to challenges?
- How are governments, local, regional and national promoting their policies to stakeholders across the globe? What is the role of high-profile media events in this process?
- Are social media platforms turning us all into brands? Should we be worried about the rise of branding culture? Are digital technologies empowering and who do they benefit?
A 2:2 (55%) honours degree (or equivalent international qualification) in Social Sciences and Humanities, however a large range of other subject areas will be considered.
Fees and funding
|Northern Ireland||£11100||Year 1|