Course summary
A clever digital ad campaign can influence millions of people. The right visual identity can transform brands and inspire loyalty. A social media post could start a revolution. On our MSc Digital Marketing at Oxford Brookes, we’ll show you how your ideas can drive profits for businesses and make a positive contribution to society at the same time. You might be joining us after an undergraduate degree or maybe you’ve been working in a business and want to move across to digital marketing. Perhaps you’re launching your own company and know how valuable these specialist skills are. Whatever your reasons, we’ll give you a strong foundation to build on for an exciting career. While the theory is important, we believe a practical experience is even more valuable. Throughout the course you’ll learn digital marketing by doing digital marketing. Experiment with analytics tools using real data from real organisations. Develop the online customer experience. Test the latest marketing apps. And learn in our specialist social media suite – it’s not just the sciences that get their own labs.
Assessment method
You will be assessed in a number of ways which will encourage your creativity. These include:
- individual and group reports and presentations
- portfolios
- reflective statements
- examinations
- open briefs.
Professional bodies
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Chartered Institute of Marketing
- Institute of Direct and Digital Marketing
How to apply
International applicants
If English is not your first language you will need to satisfy the university's English language requirements: IELTS minimum 6.0 (with a minimum of 6.0 in reading and writing and 5.5 in listening and speaking) if you have completed your undergraduate degree in the UK (at least one full year of study) you will automatically meet our English language requirements. Please also see the University's standard English language requirements.
Entry requirements
The programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with: a minimum of a second-class honours degree or equivalent overseas degree from a recognised institution or equivalent professional or other qualification. Those who do not meet any of the above criteria may be eligible for entry, provided they have compensatory work experience. This should include, in particular, further professional training and accreditation and the demonstration of appropriate career development. Entry will also be subject to one satisfactory reference (academic). Please also see the University's general entry requirements.
Fees and funding
Tuition fees
| England | £11950 | Year 1 |
| Northern Ireland | £11950 | Year 1 |
| Scotland | £11950 | Year 1 |
| Wales | £11950 | Year 1 |
| Channel Islands | £11950 | Year 1 |
| EU | £18950 | Year 1 |
| International | £18950 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
The full-time fees quoted are for the taught Year 1. Fees will be charged for the placement year in Year 2 and are available on request from [email protected]. For approximate fee levels of the placement year see the placement fee above.
The following factors will be taken into account by the University when it is setting the annual fees: inflationary measures such as the retail price indices, projected increases in University costs, changes in the level of funding received from Government sources, admissions statistics and access considerations including the availability of student support.
Provider information
Oxford Brookes University
Gipsy Lane
Headington
Oxford
OX3 0BP