Course summary
Choosing the most effective influencers and Social Media tactics can transform a brand while the smart use of Artificial Intelligence has changed the way we analyse and choose marketing actions. On our MSc Digital Marketing course, you’ll learn how to take advantage of these and other contemporary marketing opportunities and how ideas can drive profits for businesses and make a positive contribution to society and the planet at the same time. Whatever you want to do after studying or coming from the world of work, you’ll gain the necessary skills and experience to build your future career within the large spectrum of digital marketing applications. Marketing theory is key and we know that combining it with practical experience is the most valuable approach. You’ll have the opportunity to focus on digital analytics or content marketing management, according to your preferences. Also, you’ll learn digital marketing and practice with real business contexts, state-of-the-art platforms and tools in our Social Media Marketing Lab to give you a competitive advantage in your employability.
Assessment method
You will be assessed in a number of ways which will encourage your creativity. These include:
- individual and group reports and presentations
- portfolios
- reflective statements
- examinations
- open briefs.
Professional bodies
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Chartered Institute of Marketing
- Institute of Direct and Digital Marketing
How to apply
International applicants
If English is not your first language you will need to satisfy the university's English language requirements: IELTS minimum 6.0 (with a minimum of 6.0 in reading and writing and 5.5 in listening and speaking) if you have completed your undergraduate degree in the UK (at least one full year of study) you will automatically meet our English language requirements. Please also see the University's standard English language requirements.
Entry requirements
A minimum of a second class honours degree (2:2) in any academic discipline, or equivalent overseas degree from a recognised institution. Please also see the University's general entry requirements.
Fees and funding
Tuition fees
| England | £12300 | Whole course |
| Northern Ireland | £12300 | Whole course |
| Scotland | £12300 | Whole course |
| Wales | £12300 | Whole course |
| Channel Islands | £12300 | Whole course |
| EU | £19600 | Whole course |
| International | £19600 | Whole course |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
The full-time fees quoted are for the taught Year 1. Fees will be charged for the placement year in Year 2 and are available on request from [email protected]. For approximate fee levels of the placement year see the placement fee above.
The following factors will be taken into account by the University when it is setting the annual fees: inflationary measures such as the retail price indices, projected increases in University costs, changes in the level of funding received from Government sources, admissions statistics and access considerations including the availability of student support.
Provider information
Oxford Brookes University
Gipsy Lane
Headington
Oxford
OX3 0BP