Course summary
If companies are to expand their business and be competitive, they must employ modern marketing techniques and integrate these into their organisational processes. On this course you will study a full range of marketing practices combined with broader aspects of strategic marketing such as buyer behaviour, marketing international business, marketing and service management, and social media marketing. Designed to help you become a highly effective manager and creative thinker, you will gain the conceptual, framework-focused, analytical, problem solving and research skills required to operate confidently in a dynamic environment. There are six entry points through the year. This allows you to start when it is most suitable.
- Study aspects of global brand communications and reputation, marketing in the digital landscape, intercultural issues in marketing, and strategy and brand management
- Develop your employability by undertaking a work placement with the opportunity to work on a live project to improve your team-working, negotiation skills, confidence and ability to apply critical and creative thinking to complex and unclear problems
- Benefit from studying with a Business School that has partners across the world enabling you to examine the cross culture perspectives essential to organisations in the global markets
- Explore how cultural and social differences affect buying behaviour, and discover how to use branding to compete in the global marketplace
- Gain an appreciation of the integrated nature of marketing communications and their application in a contemporary context
Modules
• Brand Communication And Reputation Management (MAR036-6) Compulsory • Business Dissertation (MAR042-6) Compulsory • Intercultural Business Competencies (MAR038-6) Compulsory • Marketing And The Digital Future (MAR039-6) Compulsory • Performance Achievement Planning (BSS072-6) Compulsory • Strategy And Brand Management (MAR043-6) Compulsory Every effort is made to ensure this information is accurate at the point of publication on the UCAS website. For the most up-to-date information, please refer to our website.
Assessment method
The intensive character of this Course's delivery as it is outlined in its Teaching and Learning philosophy is consistent with the needs of today's world for graduates who accumulate knowledge fast and are able to express the outcome of this process in a way that is meaningful and comprehensive. After induction, a week of intensive direct contact time followed by your own contribution through individual learning, will take you to your first assessment point. At the end of your six-week block, your final assessment will be due. This will be a demanding but very rewarding experience. A range of assessments are used on this course including: Written Examination or Class Test: Questions in these exams always promote critical thinking and help you gradually develop your ability to apply, analyse, synthesize and evaluate. Individual Written Report or Essays: Your knowledge and skills are developed when you undertake the task of writing an individual report and the whole process contributes to your improvement when it comes to conducting postgraduate level research and developing your enterprise. The ability to perform literature informed research, to review and evaluate the relevant sources and to use an appropriate methodology in order to analyse and evaluate the relevant concepts is being assessed. Case Study Examination: You will apply your knowledge in the context of a specific case. Oral Presentation: A number of transferable skills will be developed including the ability to present your findings in a professional, clear and concise manner. This form of assessment is primarily used as formative assessment usually followed by a reflective report. Reflective Report: Evaluating your own contribution to a team is essential in the context of this course but in the workplace as well. Dissertation / Professional Practice / Live Project: Regardless of which masters capstone experience you opt for, you will have to produce an individual, independent piece of work. You will be asked to identify the research question or problem under investigation, review the relevant literature, develop a sound methodology in order to explore the problem, proceed with the analysis, discuss your findings and make recommendations. It is the capstone of this course and builds on the knowledge and skills acquired in all Units. It will be one of the most challenging but yet enjoyable and rewarding experiences you will encounter.
Entry requirements
Applicants should have a good undergraduate degree at Honours level, or equivalent. To apply for this course, a Business degree or any other degree indicating basic quantitative skills is required. Otherwise, applicants from different subject areas will be considered on an individual basis according to their relevant professional experience or qualifications.
Fees and funding
Tuition fees
No fee information has been provided for this course
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
For information on the 2024 fees please refer to our website, https://www.beds.ac.uk/howtoapply/money/fees/
Provider information
University of Bedfordshire
Park Square
Luton
LU1 3JU