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Marketing at University of Bedfordshire - UCAS

Course options

2024 - 20252025 - 2026
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There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Course summary

Marketing today calls for a wide reach: you need to feel confident in the core aspects such as brand engagement, reputational management and consumer behaviour while also being able to analyse data, spot data patterns and plan creatively to respond to them. On this course, you develop the skills required to adopt appropriate strategic responses to different international market environments. You also examine more nuanced aspects of marketing such as purpose and ethics; the management and development of people in cross-cultural organisations; and environmental issues. The course curricula on this MSc align with professional bodies like the Chartered Management Institute (CMI). Facilities and specialist equipment

  • State-of-the-art business analytics suite with over £500K of industry-standard hardware and software, tailored to digital practices such as big data, SEO and marketing
  • Access to advanced learning resources from Harvard Business Publishing and the Institute of Data and Marketing (IDM)
  • Immersive Semrush simulation software for realistic marketing practice
  • Business pods, boardroom areas and IT suites designed to simulate a professional office environment
Your student experience Learn from an accomplished academic team, comprising industry experts actively involved in consultancy work, business engagement and social impact; their extensive experience ensures you gain insights into current industry trends and practices. Our course is shaped by new and emerging industry developments so you graduate fully prepared to tackle future challenges with an appreciation of marketing’s integrated nature across a variety of channels and contexts. Apply your learning to real-world challenges through authentic assessments; case studies; industry collaboration; and your choice of Master’s dissertation. Assessments are linked to live projects where you engage with industry professionals and find real business solutions. Improve your team-working, self-management, negotiation skills, confidence and ability to apply critical and creative thinking to complex and unclear problems. Join our student-led Marketing Club, run in association with the Chartered Institute of Marketing (CIM), which hosts field trips and workshops on topics such as neuromarketing and the AI revolution in marketing. Unlock invaluable industry insights in our Global Guest Speaker series featuring high-profile academics, industry experts and business leaders from organisations such as TUI; Luton Borough Council; and the European Commission. Solve real-life marketing problems working with the University’s Research and Innovation Service (RIS) where you can assist local businesses and SMEs to up-skill and innovate. The Research and Innovation Service can also support you if you wish to turn your vision of an enterprise start-up into reality.

Modules

• Brand Communication And Reputation Management (MAR036-6) Compulsory • Business Dissertation (MAR042-6) Compulsory • Intercultural Business Competencies (MAR038-6) Compulsory • Marketing And The Digital Future (MAR039-6) Compulsory • Performance Achievement Planning (BSS072-6) Compulsory • Strategy And Brand Management (MAR043-6) Compulsory Every effort is made to ensure this information is accurate at the point of publication on the UCAS website. For the most up-to-date information, please refer to our website.

Assessment method

The intensive character of this Course's delivery as it is outlined in its Teaching and Learning philosophy is consistent with the needs of today's world for graduates who accumulate knowledge fast and are able to express the outcome of this process in a way that is meaningful and comprehensive. After induction, a week of intensive direct contact time followed by your own contribution through individual learning, will take you to your first assessment point. At the end of your six-week block, your final assessment will be due. This will be a demanding but very rewarding experience. A range of assessments are used on this course including: Written Examination or Class Test: Questions in these exams always promote critical thinking and help you gradually develop your ability to apply, analyse, synthesize and evaluate. Individual Written Report or Essays: Your knowledge and skills are developed when you undertake the task of writing an individual report and the whole process contributes to your improvement when it comes to conducting postgraduate level research and developing your enterprise. The ability to perform literature informed research, to review and evaluate the relevant sources and to use an appropriate methodology in order to analyse and evaluate the relevant concepts is being assessed. Case Study Examination: You will apply your knowledge in the context of a specific case. Oral Presentation: A number of transferable skills will be developed including the ability to present your findings in a professional, clear and concise manner. This form of assessment is primarily used as formative assessment usually followed by a reflective report. Reflective Report: Evaluating your own contribution to a team is essential in the context of this course but in the workplace as well. Dissertation / Professional Practice / Live Project: Regardless of which masters capstone experience you opt for, you will have to produce an individual, independent piece of work. You will be asked to identify the research question or problem under investigation, review the relevant literature, develop a sound methodology in order to explore the problem, proceed with the analysis, discuss your findings and make recommendations. It is the capstone of this course and builds on the knowledge and skills acquired in all Units. It will be one of the most challenging but yet enjoyable and rewarding experiences you will encounter.

Entry requirements

Applicants should have a good undergraduate degree at Honours level, or equivalent. To apply for this course, a Business degree or any other degree indicating basic quantitative skills is required. Otherwise, applicants from different subject areas will be considered on an individual basis according to their relevant professional experience or qualifications.

Fees and funding

Tuition fees

No fee information has been provided for this course

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

For information on the 2025 fees and scholarships please refer to our website, https://www.beds.ac.uk/howtoapply/money/fees/
Marketing at University of Bedfordshire - UCAS