Course summary

Gain the skills to collect, analyse and interpret performance data to make a real impact in the world of sport This course is designed to give you the practical skills and knowledge needed for a successful career in the sports industry. From day one, you’ll work hands-on with people across a range of sports and abilities, building your expertise in coaching, physical activity, sports science and inclusive practice. In your first year, you’ll cover the fundamentals of sports coaching, learning key coaching techniques and educational principles that form the foundation of effective coaching. To support you in this journey, you'll be assigned a Personal Academic Tutor (this will be one of your lecturers) who will guide you throughout your studies. You'll go on to focus on performance analysis, developing practical skills in data collection, video analysis, and performance evaluation. With hands-on experience working with athletes and teams, you’ll learn how to provide meaningful insights that drive performance improvements. Placements Throughout the course, you’ll engage in practical coaching activities, gaining valuable experience that prepares you for the realities of a career in the sports industry. A 100-hour work placement in your third year lets you apply your skills in a real-world setting, where you’ll work with individuals and teams in sports clubs, schools or community programmes. Recent students have been involved in coaching placements with sports organisations like the Gloucestershire Rugby Foundation, West Bromwich Albion Academy, and the Worcester Wolves Wheelchair Basketball Club. These placements provide essential hands-on experience and help you build a professional network in the sports sector. Future employment The placements, practical sessions and coaching opportunities you’ll have throughout the course give you plenty to write about on your CV and help you build a network of contacts in the sports industry. You’ll graduate with the skills, knowledge, confidence and experience to progress into a range of sports roles. This degree could be the first step toward your career within sports coaching, management, analysis, teaching and more. Why the University of Worcester? The University of Worcester is a campus university, meaning everything you need is on site. We’re based in a vibrant cathedral city just 40 mins south of Birmingham and an hour north of Bristol, and our beautiful green campuses have plenty of parking and quality on-site accommodation. At Worcester, small class sizes, supportive tutors, and professionally focused courses mean you’ll be prepared for your dream career. These are just some of the reasons why we’re first in the UK for both graduate employment and quality education. • University of the Year finalist in the Times Higher Education Awards 2025. • First in the UK for sustained employment, further study or both, from any multidisciplinary university – Longitudinal Education Outcomes (LEO) 2017 to 2025. • First in the UK for quality education – Joint 1st in the Times Higher Education’s University Impact Rankings 2025. Join us at one of our regular Open Days to see if the University is a good fit for you: www.worcester.ac.uk/opendays