Skip navigation
Search
Search
Strategic Marketing at University of Sussex - UCAS

Course options

2023 - 20242024 - 2025
Apply

Chat with students at this uni

Chat with students, ask questions and share experiences
Chat with students

Course summary

Develop your strategic marketing skills and compete in today’s global marketplace. On this MSc, you’ll gain insights into the world of marketing, with its ethical and societal implications. You’ll:

  • study core marketing areas, including marketing strategy, market research, brand management and buyer behaviour
  • learn about advanced marketing analytics
  • gain essential skills to help you measure success and improve the quality of marketing decisions
  • cover perspectives for ethical and socially responsible marketing decisions, and learn how to navigate the challenges and pitfalls
  • explore the role of marketing in influencing consumers towards more sustainable behaviour.
Building on this foundation, you can tailor your degree to your career path. Options include digital marketing, new product development strategy, business-to-business marketing and innovation in the creative economy. You’ll study at the University of Sussex Business School with innovation at its heart. You’ll benefit from our teaching, research and business partnerships. Accreditation You’ll join the EQUIS and AMBA-accredited University of Sussex Business School. Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway. We understand that deciding where and what to study is a very important decision. We’ll make all reasonable efforts to provide you with the courses, services and facilities described in this prospectus. However, if we need to make material changes, for example due to government or regulatory requirements, or unanticipated staff changes, we’ll let you know as soon as possible.

Modules

Please check our website in January 2024 for the modules running in the academic year 2024/25.

Entry requirements

You should have a lower second-class (2.2) undergraduate honours degree or above (including an average mark of at least 57%). Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

Fees and funding

Tuition fees

No fee information has been provided for this course

Additional fee information

Information about our tuition fees, funding options and scholarships for UK and international students is available on our website. Find out more here: https://www.sussex.ac.uk/study/fees-funding

Sponsorship information

Our goal is to ensure that every student who wants to study with us is able to regardless of financial barriers, so that we continue to attract talented and unique people. Details of our scholarships are not yet set for entry in the academic year 2024/25.

Strategic Marketing at University of Sussex - UCAS