Course summary
Develop your strategic marketing skills and compete in today’s global marketplace. On this MSc, you’ll gain insights into the world of marketing, with its ethical and societal implications. You’ll:
- study core marketing areas, including marketing strategy, market research, brand management and buyer behaviour
- learn about advanced marketing analytics
- gain essential skills to help you measure success and improve the quality of marketing decisions
- cover perspectives for ethical and socially responsible marketing decisions, and learn how to navigate the challenges and pitfalls
- explore the role of marketing in influencing consumers towards more sustainable behaviour.
Modules
Please check our website in January 2024 for the modules running in the academic year 2024/25.
Entry requirements
You should have a lower second-class (2.2) undergraduate honours degree or above (including an average mark of at least 57%). Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.
Fees and funding
Tuition fees
No fee information has been provided for this course
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Sponsorship information
Our goal is to ensure that every student who wants to study with us is able to regardless of financial barriers, so that we continue to attract talented and unique people. Details of our scholarships are not yet set for entry in the academic year 2024/25.
Provider information
University of Sussex
Sussex House
Brighton
BN1 9RH