15Jun
UndergraduateCoventry University has participated in the Teaching Excellence Framework.These ratings were awarded in 2023, for four years.
Open days
Course summary
Our Global Marketing BSc (Hons) aims to prepare you for career opportunities in marketing management and a range of related marketing fields, like branding, advertising, digital marketing, and market research. Upon graduation, your CV should appeal to employers, thanks to our focus on practical skills and commercial acumen. You’ll understand the role of marketing in diverse organisations, be equipped to contribute to the work of global brands and have a strong grasp of the importance of ethical behaviour in globalised marketing practice. For the most up-to-date information about course modules, sandwich years or part-time learning, please visit our website.
Modules
Year 1: · Professional and Academic Skills · Managing People in Professional Marketing Roles · Principles of Marketing · Using Business Data · Global Business Environment · Contemporary Digital Landscapes Year 2: · Consumer Behaviour · Strategic Leadership · Marketing Research · Integrated Marketing Communications · Marketing Operations and Logistics · Strategic Brand Management Placement year: · UK Work Placement · International Study/Work Placement Final year: · Contemporary Issues in Global Marketing Strategy · Digital Marketing Disruptions · Creativity and Innovation · Placement Review and Report (for students undertaking a placement year) · Marketing-Related Live Project (for students not undertaking a placement year) · Dissertation · Internship · Marketing Simulation
Assessment method
This course will be assessed using a variety of methods which vary depending upon the module. Assessment methods may include: Written reports Formal examinations Coursework Individual assignments Presentations Pitches Workplace Simulations Group projects and portfolios The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes.
How to apply
29Jan
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
Please select a course option – you will then see the application code you need to use to apply for the course.
Points of entry
The following entry points are available for this course:
- Year 1
Entry requirements
Qualification requirements
UCAS Tariff - 120 points
A level - BBB
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - DDM
Access to HE Diploma - M: 30 credits
International Baccalaureate Diploma Programme - 27 points
GCSE/National 4/National 5
We’re here to help you achieve your study goals. If your qualifications or expected levels of grades differ from those outlined above, chat with our admissions team and between us we will explore the possibilities open to you. We accept a range of qualifications and our study experience is designed to give you options and support from the start. Contact us via our website to find out more.
Student Outcomes
Operated by the Office for Students
There is no data available for this course. For further information visit the Discover Uni website.
Fees and funding
Tuition fees
| England | £9250* | Year 1 |
| Northern Ireland | £9250* | Year 1 |
| Scotland | £9250* | Year 1 |
| Wales | £9250* | Year 1 |
| Channel Islands | £9250* | Year 1 |
| Republic of Ireland | £9250* | Year 1 |
*This is a provisional fee and subject to change.
Additional fee information
No additional fees or cost information has been supplied for this course, please contact the provider directly.
Provider information
Coventry University London
University House
109-117 Middlesex Street
London
E1 7JF