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Digital Marketing and Analytics at Coventry University - UCAS

Course options

2025 - 20262026 - 2027
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There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Coventry University has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.

Open days

12Nov
CU Coventry - Open Event
Undergraduate
19Nov
Coventry University London - Undergraduate Open Event
Undergraduate
22Nov
CU Scarborough - Open Event
Undergraduate

Course summary

Become a future-ready digital marketer equipped to design and develop impactful, insight-driven, strategic and innovative digital marketing campaigns. This course combines strategic thinking, AI tools and data to help you develop an understanding of consumer behaviour, emerging technologies and how to lead creative, responsible marketing and brand campaigns. Course content has been designed to reflect current industry needs and includes opportunities to:

  • develop knowledge of digital strategy, Big Data, AI and brand storytelling
  • explore how to create marketing campaigns across digital platforms, with a focus on ethics and sustainability
  • work on industry-informed projects and use marketing tools commonly found in professional settings.
For the most up-to-date information about course modules, sandwich years or part-time learning, please visit our website.

Modules

Year 1: Business Economics - 30 Credits International Business Environment - 30 Credits Marketing Essentials - 30 Credits Digital Technology and Business Decision Making - 30 Credits Year 2: Research Methods and Applications - 30 Credits Digital Consumer Insights and Big Data - 30 Credits Strategic Marketing Management - 30 Credits Brand Voice and Digital Storytelling - 30 Credits Placement year: There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement2 can often be beneficial. Work placements usually occur between your second and final years of study. They’re a great way to help you explore your potential career path and gain valuable work experience, whilst developing transferable skills for the future. Final year: Applied Business Project - 30 Credits Data-Driven Marketing and Analytics - 30 Credits AI-Powered Marketing and the Future of Work - 30 Credits Digital Marketing for a Sustainable Future - 30 Credits

Assessment method

This course will be assessed using a variety of methods which vary depending upon the module. Assessment methods may include: Written reports Formal examinations Coursework Individual assignments Presentations Pitches Workplace Simulations Group projects and portfolios The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes.

How to apply

14Jan

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application codes

Please select a course option – you will then see the application code you need to use to apply for the course.

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

We’re here to help you achieve your study goals. If your qualifications or expected levels of grades differ from those outlined above, chat with our admissions team and between us we will explore the possibilities open to you. We accept a range of qualifications and our study experience is designed to give you options and support from the start. Contact us via our website to find out more.

Student Outcomes

Operated by the Office for Students
70%
Employment after 15 months (Most common jobs)
85%
Go onto work and study

The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

England £9535* Year 1
Northern Ireland £9535* Year 1
Scotland £9535* Year 1
Wales £9535* Year 1
Channel Islands £9535* Year 1
Republic of Ireland £9535* Year 1

*This is a provisional fee and subject to change.

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

Additional costs/fee information Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website . Studying this course with a sandwich year incurs an additional £1,500 fee (£1,800 for international students) to cover your academic support throughout your placement year. For full international fees and the most up to date information about tuition fees, please check the relevant course page of the Coventry University website.
Digital Marketing and Analytics at Coventry University - UCAS