There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

Gain the requisite knowledge, understanding and practical application of marketing concepts within diverse and complex contemporary global settings.

  • Examine successful marketing strategies and good management practice using an evidence-based approach.
  • Learn the fundamentals of how organisations work and what marketing can do to capture the value of an organisation.
  • Understand how the global business environment works and how to manage business data, information, and people.
Why you should study this course: Real-world experience The hands-on nature of this course, alongside the opportunity to undertake a work placement or internship, aims to provide you with work-ready skills which should help you transition more quickly and easily into your professional career. London location Living, studying and even working in London can give you extraordinary exposure to marketing in many shapes and forms. Industry exposure You’ll have the opportunity to listen to guest marketers from industry discuss their work and offer career advice (subject to availability). Multi-cultural learning experience You’ll have the opportunity to enjoy a truly multi-cultural experience, since you may be studying alongside students from many countries around the world. Prepare for your future You should complete your course with a clear idea of the career options open to you in marketing, whether in-house with a business, within an agency environment, or as an entrepreneur. If you’re interested in starting your own business, you could get business start-up advice and support from our Enterprise Hub.


Your main study themes are:

  • Commercial realism You will develop real business acumen, something which employers often say is lacking among graduates
  • Strategy Although we will cover marketing tactics, the goal of the course is to develop you into a marketing strategist and decision-maker.
  • Digital From electronic data to social media, apps and websites, you will explore in depth the opportunities and challenges of the digital world.
  • Creativity Bright ideas and innovation are what create interest and disruption in the market, so we’ll investigate the roles of creativity and creative agencies.
  • Reputation Marketing has a responsibility for a reputation management, so we will cover ethical business behaviour.
For more information about what you will study, please visit our website.

How to apply

Application codes

Please select a course option – you will then see the application code you need to use to apply for the course.

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

All applications are considered on an individual basis and the whole application is reviewed which includes previous and predicted qualifications, experience, reference and your motivation to study the course. The University also accepts the BTEC Level 3 National Extended Certificate/BTEC Level 3 Subsidiary Diploma and BTEC Level 3 National Diploma/BTEC Level 3 Diploma for entry onto degree programmes, provided that they are studied in combination with other qualifications that are equivalent to three A2 Levels. This may include subject specific requirements where necessary.

Unistats information

Operated by the Office for Students
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Student satisfaction
Employment after 15 months (Most common jobs)
Go onto work and study

The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Channel Islands £9250 Year 1
Republic of Ireland £9250 Year 1

Additional fee information

If you choose to start this course in January you will finish your first year in August. Upon successful completion of Year 1, you will progress onto Year 2 in September and then continue to start subsequent years of your course in September. Please make sure you check the Fees and Finance page of the Coventry University website for more information. Although starting this course in January does not prohibit you from being eligible for student finance, the way it is paid in your first year differs from those who start their course in September. If you start the course in January, your tuition fees will be paid in accordance with the university’s Tuition Fees, Refund and Withdrawal Terms and Conditions for January starters and for any further years of study, your fees will be paid in accordance with the terms for September starters. Please see Coventry University website for full details.
Global Marketing at Coventry University - UCAS