Course options

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

Our Global Marketing BSc (Hons) aims to prepare you for career opportunities in marketing management and a range of related marketing fields, like branding, advertising, digital marketing, and market research. Upon graduation, your CV should appeal to employers, thanks to our focus on practical skills and commercial acumen. You’ll understand the role of marketing in diverse organisations, be equipped to contribute to the work of global brands and have a strong grasp of the importance of ethical behaviour in globalised marketing practice. For the most up-to-date information about course modules, sandwich years or part-time learning, please visit our website.

Modules

Year 1: · Professional and Academic Skills · Managing People in Professional Marketing Roles · Principles of Marketing · Using Business Data · Global Business Environment · Contemporary Digital Landscapes Year 2: · Consumer Behaviour · Strategic Leadership · Marketing Research · Integrated Marketing Communications · Marketing Operations and Logistics · Strategic Brand Management Placement year: · UK Work Placement · International Study/Work Placement Final year: · Contemporary Issues in Global Marketing Strategy · Digital Marketing Disruptions · Creativity and Innovation · Placement Review and Report (for students undertaking a placement year) · Marketing-Related Live Project (for students not undertaking a placement year) · Dissertation · Internship · Marketing Simulation

Assessment method

This course will be assessed using a variety of methods which vary depending upon the module. Assessment methods may include: Written reports Formal examinations Coursework Individual assignments Presentations Pitches Workplace Simulations Group projects and portfolios The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes.


How to apply

This course is not accepting applications at this time. Please contact the provider to find out more.

Application codes

Please select a course option – you will then see the application code you need to use to apply for the course.

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

All applications are considered on an individual basis and the whole application is reviewed which includes previous and predicted qualifications, experience, reference and your motivation to study the course. The University also accepts the BTEC Level 3 National Extended Certificate/BTEC Level 3 Subsidiary Diploma and BTEC Level 3 National Diploma/BTEC Level 3 Diploma for entry onto degree programmes, provided that they are studied in combination with other qualifications that are equivalent to three A2 Levels. This may include subject specific requirements where necessary.


Unistats information

Operated by the Office for Students
No data
Student satisfaction
78%
Employment after 15 months (Most common jobs)
88%
Go onto work and study

The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

England £9250* Year 1
Northern Ireland £9250* Year 1
Scotland £9250* Year 1
Wales £9250* Year 1
Channel Islands £9250* Year 1
Republic of Ireland £9250* Year 1

*This is a provisional fee and subject to change.

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
Global Marketing at Coventry University - UCAS