Course summary
This course emphasises applied critical thinking and analysis, helping to equip you with the necessary skills to thrive in a career in marketing. The course is designed to enhance your knowledge and understanding of marketing. It is relevant for you if you have already studied marketing as part of another course and want to continue to develop your specialist knowledge, or if you are new to marketing having studied a degree in another subject. The course focuses on contemporary issues and provides the opportunity for you to put marketing theory into practice through the use of relevant case studies and projects.
- We have a vibrant and diverse student learning environment, with a focus on meeting the creative and analytical challenges posed by modern marketing.
- Key areas of study include Strategic Marketing Management and Contemporary Consumer Engagement.
- Further specialisation and an opportunity to pursue an area that interests you or which you are passionate about is available through your choice of multidisciplinary option modules and the research.
Modules
You will study the following modules: Core modules Strategic Marketing Management Contemporary Consumer Engagement The Global Professional Your course provides you the option to select from 18 modules which may include: Ageing Societies Productivity Improvement Leading Managing and Developing People Artificial Intelligence and Mobility Society, Culture and Philosophy Strategic Management The Circular Economy and Responsible Resource Management International Finance Reward Management Humanitarian Challenges Managing Employee Relations Intelligent Business Information Systems Emotional Intelligence for the Effective Leader Global Business and Human Rights Management Accounting The Curious Mindset Managing Big Data Managing Sustainable Challenges Final Project An opportunity to pursue an area that interests you or which you are passionate about comes in your choice of project. You have a choice of three routes: Research Route, Consultancy Route and New Venture Creation Route (subject to tutor approval). Research Route Research Methods Individual Research Project Consultancy Route Consultancy Skills Group Consultancy Project New Venture Creation Launch a venture New Venture Creation
Assessment method
Tutors are experts in their field and with many having practical experience in industry and the professions which helps combine your academic knowledge with practical application. Many aspects of teaching and assessment are grounded in real life situations. You will also get the opportunity to engage with professionals and consultant guest speakers who can talk about their own experience and provide their own inspirational perspectives.
Professional bodies
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Chartered Institute of Marketing
- AACSB International
Entry requirements
Entry requirements for this course are normally: * An Honours degree (2:2 or above) in any subject or equivalent professional qualification. * Applicants with other appropriate professional qualifications and/or experience will be considered on an individual basis.
English language requirements
If your first language is not English, you will need to meet the minimum requirements of an English Language qualification. The minimum for IELTS is 6.0 overall with no element lower than 5.5, or equivalent.
Read more about the University’s entry requirements for students outside of the UK on our International Entry Requirements pages.
https://hud.ac.uk/international/courses-and-entry-requirements/international-entry-requirements/
Fees and funding
Tuition fees
| England | £9900 | Year 1 |
| Northern Ireland | £9900 | Year 1 |
| Scotland | £9900 | Year 1 |
| Wales | £9900 | Year 1 |
| Channel Islands | £9900 | Year 1 |
| Republic of Ireland | £9900 | Year 1 |
| EU | £18700 | Year 1 |
| International | £18700 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Tuition fees for UK students will cover the cost of your study at the University. For more information about funding, fees and finance for UK students, including what your tuition fee covers, please see our Fees and Finance - https://www.hud.ac.uk/postgraduate/fees-and-finance/
Please note that tuition fees for subsequent years of study may rise in line with inflation (RPI-X). If you are an EU or international student coming to study at the University of Huddersfield, please visit the International Fees and Finance pages for full details of tuition fees and support available - https://www.hud.ac.uk/international/fees-and-funding/
Please email the Student Finance Office ([email protected]) or call 01484 472210 for more information about fees and finance.
Sponsorship information
For further information please visit https://www.hud.ac.uk/postgraduate/funding-studies/
Provider information
University of Huddersfield
Queensgate
Huddersfield
HD1 3DH