Course summary
Ready to lead in the world of marketing? Our MSc in Marketing offers a comprehensive understanding of the latest marketing principles and practices, equipping you with the skills to succeed in a competitive global marketplace. Whether you’re looking to shape the marketing strategies of top brands, work in a creative agency, or drive customer engagement, this course covers essential areas like consumer behaviour, brand management, and strategic marketing. You’ll gain a deep understanding of how to develop, implement, and manage successful marketing campaigns across various platforms. To enrich your learning, you’ll engage with real-world marketing projects, case studies, and practical assignments, reflecting the challenges and opportunities marketers face today. This hands-on experience, combined with insights from industry experts, will make you highly employable and prepared to navigate the dynamic world of marketing with confidence.
Modules
Core modules: Strategic Marketing Management Contemporary Consumer Engagement The Global Professional Option modules: Choose modules from a list which may include: Productivity Improvement Leading Managing and Developing People Artificial Intelligence and Mobility Strategic Management The Circular Economy and Responsible Resource Management International Finance Reward Management Humanitarian Challenges Managing Employee Relations Emotional Intelligence for the Effective Leader Global Business and Human Rights The Curious Mindset Managing Sustainable Challenges Principles of Finance Digital Marketing Strategy New Venture Creation Leadership Power & Ethics Project Management Final Project An opportunity to pursue an area that interests you or which you are passionate about comes in your choice of project. You have a choice of three routes: Research Route, Consultancy Route and Entrepreneurship Route (subject to tutor approval). Please note, May starters will only be able to undertake the Research Route. Research Route Research Methods Individual Research Project Consultancy Route Consultancy Skills Group Consultancy Project Entrepreneurship Route Research Methods Launch a venture
Assessment method
Tutors are experts in their field and with many having practical experience in industry and the professions which helps combine your academic knowledge with practical application. Many aspects of teaching and assessment are grounded in real life situations. You will also get the opportunity to engage with professionals and consultant guest speakers who can talk about their own experience and provide their own inspirational perspectives.
Professional bodies
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Chartered Institute of Marketing
- AACSB International
Entry requirements
Entry requirements for this course are normally: * An Honours degree (2:2 or above) in any subject or equivalent professional qualification. * Applicants with other appropriate professional qualifications and/or experience will be considered on an individual basis.
English language requirements
If your first language is not English, you will need to meet the minimum requirements of an English Language qualification. The minimum for IELTS is 6.0 overall with no element lower than 5.5, or equivalent.
Read more about the University’s entry requirements for students outside of the UK on our International Entry Requirements pages.
https://hud.ac.uk/international/courses-and-entry-requirements/international-entry-requirements/
Fees and funding
Tuition fees
England | £9900* | Year 1 |
Northern Ireland | £9900* | Year 1 |
Scotland | £9900* | Year 1 |
Wales | £9900* | Year 1 |
Channel Islands | £9900* | Year 1 |
Republic of Ireland | £9900* | Year 1 |
EU | £18700* | Year 1 |
International | £18700* | Year 1 |
*This is a provisional fee and subject to change.
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Sponsorship information
For further information please visit https://www.hud.ac.uk/postgraduate/funding-studies/
Provider information
University of Huddersfield
Queensgate
Huddersfield
HD1 3DH