Course options

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

Please check the Sheffield Hallam University website for the latest information. Course summary

  • Build the knowledge and attributes you’ll need for a professional career in sport.
  • Work with world-class sports organisations on an industry-based project in an optional 12 week placement.
  • Benefit from the experience of tutors with substantial industry, research and consultancy experience.
  • Gain the contacts, skills and credentials you’ll need to make an impact.
This course focuses on the core aspects of sports business. Through practice-based learning you’ll build up your existing experience with the knowledge and contacts you need. You’ll leave with a degree that’s recognised by the world’s leading professional marketing body and respected across the industry. How you learn All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive. On this course you’ll improve your employability skills and develop specialist knowledge of the global sports industry. You’ll learn to identify and develop creative solutions for major clients – gaining practical experience through optional industry placements, while attaining a sound theoretical grounding under the guidance of our experts. You’ll also have access to an employability adviser who can help with writing applications, preparing for interviews and developing your CV – as well as offering tailored career guidance. You learn through
  • lectures
  • seminars
  • workshops
  • research projects for major clients
  • optional industry placements
  • independent learning
Applied learning Work placement You’ll have the option to complete a 12-week work project, receiving support and advice from a mentor in a client organisation, as well as a member of academic staff. We’ll use our network of local, regional, national and international employers to help secure you a challenging and fulfilling experience. Recent clients have included Formula 1, Gfinity, the International Olympic Committee, Virtus, FutbolJobs, Sheffield United FC and Sheffield Wednesday FC. Live projects As part of your studies, you’ll undertake an industry-based research project – working with sport organisations to solve problems or explore potential market opportunities. Networking opportunities The course has plenty of chances to build your network – with superb industry ties and opportunities for work placements and research projects. We also have an established and strong graduate network on LinkedIn, which you’ll gain access to once you join the course.


Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances. Modules studied may differ depending on when you start your course. Compulsory modules Module Economics And Finance For Sport Managers International Strategy And Marketing For Sport Leadership And Organisational Development Sport Research And Consultancy Work-Based Learning Project In Sport

Assessment method

Coursework Practical

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • Chartered Institute of Marketing

Entry requirements

Normally a first degree 2:2 or above in a sport-related or business and management-related subject OR a first degree 2:2 or above in an unrelated subject, but with experience of working in sport or general business and management. We welcome enquiries from those who have substantial management experience but who do not have the normal entry requirements. We may invite you for an interview to discuss your particular background, experience and qualifications. Our aim is to ensure you can achieve success on this masters course, but please contact us if you wish to discuss your own concerns. You may also be able to claim credit points which can reduce the amount of time it takes to complete your qualification at Sheffield Hallam. Through accreditation of prior learning (APL), students may claim entry with credit or exemptions on the basis of their existing qualifications, knowledge and experience.

English language requirements

If English is not your first language you will need an IELTS score of 6.0 with a minimum of 5.5 in all skills, or a recognised equivalent. If your level of English language is currently below IELTS 6.0 we recommend you consider an appropriate Sheffield Hallam University Pre-sessional English course which will enable you to achieve the required level of English.

Please click the following link to find out more about English language requirements for this course

Fees and funding

Tuition fees

No fee information has been provided for this course

Additional fee information

Our postgraduate fees vary depending on course, level and mode of study. Each postgraduate course page tells you how much the tuition fees are, and what additional costs you might have to budget for during your studies. Please refer to our website for up-to-date information on costs and fees for both full-time and part-time postgraduate study options.

Sponsorship information

Scholarships, discounts and bursaries may be available to students who study this course.

Sport Business Management at Sheffield Hallam University - UCAS