Course summary

The HNC in Marketing Management is a career-focused Higher Technical Qualification designed to develop the skills, knowledge, and understanding needed to thrive in today’s dynamic marketing environment. This course equips you with the tools to plan and deliver high-performing marketing campaigns across digital, offline, and social media platforms. You’ll gain insight into how modern marketing operations function, and explore the key challenges and opportunities in today’s competitive landscape. Through a blend of practical learning and strategic thinking, you'll study core topics such as Product, Content and Multi-channels, Marketing Strategy and Planning, and Managing Marketing and Digital Communications. This knowledge will empower you to create, manage, and optimise effective marketing channels that deliver real business impact. Upon successful completion, you’ll be well-prepared to launch or advance your career in roles such as a Marketing Executive, Marketing & Communications Officer or Digital Marketing Executive. Whether you're starting out or upskilling, this HNC provides the foundation for success in the fast-moving world of marketing. This course is a Higher Technical Qualification (HTQ) Our HTQs have been developed with employers to ensure our students are receiving the most relevant skills and knowledge they need to progress in their career after graduation. Why study? Higher Technical Qualification (HTQ) This course is a Higher Technical Qualification (HTQ) approved by the Institute for Apprenticeships and Technical Education, meaning it meets current employer and industry standards. A Recognised Qualification The HNC is a Level 4 qualification, equivalent to the first year of a university degree and worth 120 credits. It combines academic learning with hands-on, career-focused skills. Designed with Employers in Mind Developed with employers, industry experts, and universities, Higher National qualifications focus on the skills businesses need blending technical, business and employability knowledge. Smaller Class Sizes With classes of around 15 students, you’ll enjoy personalised teaching, individual support and plenty of opportunities to engage with your tutors and peers. Where will this course take me? The Level 4 Higher National Certificate provides a solid foundation in marketing, which students can build on if they decide to continue their studies. Once students have achieved the Level 4 Higher National Certificate, they can develop their career in the respective sector by: Entering employment Continuing existing employment Committing to continuing professional development by undertaking a higher apprenticeship Studying at university Core modules Mandatory Modules: The Marketing and Sales Environment Principles of Marketing and Sales Market Research and Techniques (Pearson set) Managing Customers Business Skills and Communication Product, Content and Multi-channels Marketing Strategy and Planning Managing Marketing and Digital Communications Please note that course viability is subject to the final number of enrolments.

This Higher Technical Qualification is approved against occupational standards decided by employers. Learn more about Higher Technical Qualifications.