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Course summary

Take a critical, creative and challenging approach to the study of digital marketing in the 21st century. As part of this course, you’ll:

  • Develop in-demand specialist skills in digital marketing, communications, and marketing management
  • Understand and positively respond to the changing environments that organisations operate within, including social, international and ethical contexts
  • Learn how to respond effectively to new ideas and changing circumstances
  • Practise addressing complex business, organisational and societal problems with an open and critical mindset
  • Be able to apply specialist skills that you’ll use in the workplace
Find out more Professional recognition The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Leeds Beckett University has joined forces with CIM to give you the opportunity to gain professional qualifications through the CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping you with the best opportunities for a successful marketing career. You’ll join a stimulating and engaging business-led learning environment. There are opportunities for you to be mentored by marketing practitioners, broaden your experience by studying overseas, and hear guest lecturers from the world of marketing and advertising. If you choose to take a placement year, you could work with companies as diverse as Universal, L’Oréal, Elle and Apple. Why study digital marketing at Leeds Beckett University...
  • Utilise the university's local and national marketing links to secure a paid work placement
  • Work with the marketing society to organise guest lectures, voluntary marketing projects and national and international events
  • Work with real-life clients to gain hands-on marketing experience
  • Work on industry-leading simulations that include hands-on experience of search marketing, analytics and digital marketing decision-making
  • Learn from and connect with industry leaders at Leeds Business School's guest lecture series
  • Get your work published on the Marketing Leeds site
  • Professionally recognised course


Year 1 Core Modules:

  • Marketing Data & Analytics
  • Introduction to Marketing Communications
  • Digital Marketing Tools
  • Digital Marketing Decisions
  • Marketing Essentials
  • Digital Marketing Techniques
Year 2 Core Modules:
  • Customer Journeys & Insights
  • Web & Social Media Analytics
  • Digital Marketing Planning
  • Content Marketing
  • Research for Digital Marketing
  • Digital Marketing Campaigns
Year 3 Core Modules:
  • Digital Optimisation
  • Mastering Digital Metrics
  • Marketing & Digital Strategy
  • Digital Marketing Dissertation
In addition, choose from a list of Year 3 option modules. Please check our website for a full and up-to-date list.

How to apply

Application codes

Please select a course option – you will then see the application code you need to use to apply for the course.

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Unistats information

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The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
Digital Marketing at Leeds Beckett University - UCAS