Digital Marketing at Leeds Beckett University - UCAS

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Course summary

Take a critical, creative and challenging approach to the study of digital marketing in the 21st century. As part of this course, you’ll:

  • Develop in-demand specialist skills in digital marketing, communications, and marketing management
  • Understand and positively respond to the changing environments that organisations operate within, including social, international and ethical contexts
  • Learn how to respond effectively to new ideas and changing circumstances
  • Practise addressing complex business, organisational and societal problems with an open and critical mindset
  • Be able to apply specialist skills that you’ll use in the workplace
Find out more You’ll join a stimulating and engaging business-led learning environment. There are opportunities for you to be mentored by marketing practitioners, broaden your experience by studying overseas, and hear guest lecturers from the world of marketing and advertising. If you choose to take a placement year, you could work with companies as diverse as Universal, L’Oréal, Elle and Apple. CIM course accreditation This course is accredited by the Chartered Institute of Marketing (CIM). But what exactly does this mean? The CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. This accreditation means that the course content maintains the CIM’s standards of education. Essentially, you’ll be taught at a high standard that will prepare you for work in industry. We also have a partnership with the CIM which grants some module exemptions for graduates of this course. This is called the CIM Accredited Degree and means you’ll study fewer modules after graduating to achieve an industry recognised CIM professional qualification. To find out more about the benefits of choosing a CIM-accredited marketing degree, visit the CIM Accredited Degree webpage. Why study digital marketing at Leeds Beckett University...
  • Use our local and national marketing links to secure a paid work placement
  • Organise guest lectures, voluntary marketing projects and national and international events with the marketing society
  • Work with real-life clients to gain hands-on marketing experience and learn from Leeds Business School's guest lecture series
  • Work on industry-leading simulations that include hands-on experience of search marketing, analytics and digital marketing decision-making
  • Get your work published on the Marketing Leeds site
  • Professionally accredited course


Year 1 Core Modules:

  • Marketing Data & Analytics
  • Introduction to Marketing Communications
  • Digital Marketing Tools
  • Digital Marketing Decisions
  • Marketing Essentials
  • Digital Marketing Techniques
Year 2 Core Modules:
  • Customer Journeys & Insights
  • Research for Digital Marketing
  • Digital Marketing Planning
  • Content Marketing
  • Web & Social Media Analytics
  • Digital Marketing Campaigns
Year 3 Core Modules:
  • Digital Optimisation
  • Marketing & Digital Strategy
  • Digital Marketing Dissertation
  • Mastering Digital Metrics
In addition, choose from a list of Year 3 option modules. Please check our website for a full and up-to-date list.

How to apply

Application codes

Please select a course option – you will then see the application code you need to use to apply for the course.

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Fees and funding

Tuition fees

England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
Digital Marketing at Leeds Beckett University - UCAS