Course summary
Reasons to choose Kingston
- Kingston Business School is one of only 6% of the world's business schools to be accredited by AACSB International.
- You will gain in-depth knowledge across all key areas of digital marketing, including strategy, tools, analytics, buyer behaviour, and market research.
- You will explore emerging technologies like AI, machine learning, and programmatic advertising, keeping you ahead in the fast-evolving digital landscape.
- You will have the opportunity to work with real clients on exciting projects, and hear best practice from experts at companies such as Coca-Cola, Samsung, TikTok, Royal Mail and John Lewis.
- You will develop the ability to create, execute, and optimise digital marketing strategies that drive results in today's competitive market.
- Digital Marketing Strategy
- Market Research and Data Analysis
- Buyer Behaviour
- Digital marketing manager/strategist
- Social media marketing manager
- Web analyst
- Content marketing manager
- Search marketing strategist.
Assessment method
Assessment typically comprises exams (e.g. test or exam), practical (e.g. presentations, performance) and coursework (e.g. essays, reports, self-assessment, dissertation). The approximate percentage for how you will be assessed on this course varies and depends to some extent on the optional modules you choose.
Entry requirements
A 2:2 or above honours degree or equivalent in a relevant discipline. Candidates with non-standard qualifications but with relevant experience are welcome to apply.
Fees and funding
Tuition fees
England | £13500 | Year 1 |
Northern Ireland | £13500 | Year 1 |
Scotland | £13500 | Year 1 |
Wales | £13500 | Year 1 |
EU | £19700 | Year 1 |
International | £19700 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Provider information
Kingston University
River House
53-57 High Street
Kingston upon Thames
KT1 1LQ