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Digital Marketing and Analytics at Kingston University - UCAS

Course options

2025 - 20262026 - 2027
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There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Course summary

Reasons to choose Kingston

  • Kingston Business School is one of only 6% of the world's business schools to be accredited by AACSB International.
  • You will gain in-depth knowledge across all key areas of digital marketing, including strategy, tools, analytics, buyer behaviour, and market research.
  • You will explore emerging technologies like AI, machine learning, and programmatic advertising, keeping you ahead in the fast-evolving digital landscape.
  • You will have the opportunity to work with real clients on exciting projects, and hear best practice from experts at companies such as Coca-Cola, Samsung, TikTok, Royal Mail and John Lewis.
  • You will develop the ability to create, execute, and optimise digital marketing strategies that drive results in today's competitive market.
About this course In the age of advanced technology, increased digitisation and rapid changes in the digital business environment, few business functions have had to evolve as profoundly as marketing. This exciting course will equip you with the in-demand skills to make an immediate effective contribution to roles within digital marketing and analytics. You will develop a strategic and practical understanding of value creation, customer relationship management and marketing communications – among other key marketing practices – through the lens of digital. You will explore the impact that big data, automation, AI and emerging technologies have on businesses' abilities to influence consumer and marketing decisions. Example modules
  • Digital Marketing Strategy
  • Market Research and Data Analysis
  • Buyer Behaviour
For a full list of modules please visit the Kingston University course webpage Career opportunities You will graduate ready for a wide range of roles, such as:
  • Digital marketing manager/strategist
  • Social media marketing manager
  • Web analyst
  • Content marketing manager
  • Search marketing strategist.
You may also decide to continue your studies at Kingston University through doctoral research. Many business graduates decide to use the skills they have learned to set themselves up in business.

Assessment method

Assessment typically comprises exams (e.g. test or exam), practical (e.g. presentations, performance) and coursework (e.g. essays, reports, self-assessment, dissertation). The approximate percentage for how you will be assessed on this course varies and depends to some extent on the optional modules you choose.

Entry requirements

A 2:2 or above honours degree or equivalent in a relevant discipline. Candidates with non-standard qualifications but with relevant experience are welcome to apply.

Fees and funding

Tuition fees

England £13500 Year 1
Northern Ireland £13500 Year 1
Scotland £13500 Year 1
Wales £13500 Year 1
EU £19700 Year 1
International £19700 Year 1

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

Please visit the provider course webpage for further information regarding additional course costs
Digital Marketing and Analytics at Kingston University - UCAS