Course summary

Delivered by the triple-accredited Aston Business School, our MSc Digital Marketing and Analytics programme blends academic rigor with practical application to equip you for success in the dynamic field of digital marketing. This comprehensive approach ensures you acquire the essential skills and knowledge demanded by today's digital marketplace. The programme addresses the critical need for skilled professionals capable of navigating the complexities of digital marketing across various sectors. From e-commerce to big data analytics, you will explore the latest trends and strategies, preparing you to meet the growing demand for digital marketing expertise both in the UK and globally. Upon successful completion, graduates receive both an MSc Digital Marketing and Analytics degree and a Professional Diploma in Digital Marketing from the Digital Marketing Institute (DMI), making you a valuable asset to employers worldwide. How you will learn Our Digital Marketing and Analytics programme provides a dynamic learning experience. Engage in inspiring lectures on the latest digital marketing theories and benefit from guest presentations by industry experts, offering invaluable real-world insights. Through hands-on activities like case studies, you will apply theoretical concepts to practical scenarios, effectively honing your skills. With a focus on practical learning, you will develop strategies and campaigns, preparing you for the challenges of the real digital marketing world. This interactive approach ensures you acquire the essential skills and knowledge required to excel in today's dynamic digital marketing landscape. At the start of your course, you will be allocated a personal tutor who can offer individual study advice and guidance. You will also benefit from access to the University Library's extensive collection of over 25,000 books and electronic journals. Aston University's virtual learning environment supports your journey, providing resources like lecture slides, e-books and online journals. In the Aston Global Advantage module, you will enhance your employability and global citizenship through experiential learning and reflective practice. Dedicated employability support, skill-building workshops and diverse learning streams will prepare you for both academic and professional success. What you will learn In the Digital Marketing and Analytics programme, you will gain comprehensive insights into key aspects of digital marketing. From understanding customer behaviour to harnessing the power of data analytics, you will develop a holistic understanding of modern marketing practices. In the taught phase, you will delve into essential topics such as formulating digital advertising strategies, crafting content marketing for digital platforms and integrating communication strategies within digital transformation initiatives. You will explore the significance of e-commerce management and techniques for social selling in today's competitive digital landscape. Through practical case studies and theoretical frameworks, you will develop the skills needed to thrive in various digital marketing environments. In the dissertation phase, you will complete a research project on a Digital Marketing and Analytics topic of your choice, showcasing your ability to conduct independent research with a clear consideration of ethics, theory and methods. This course offers an Exchange Partnership Second Degree Pathway, meaning you can spend an additional year at one of our international partner institutions. If successful, you will graduate with two masters degrees.