Course summary

Our BSc Marketing degree provides a rigorous in-depth knowledge of marketing to prepare you for a wide range of exciting and rewarding career opportunities. You will develop highly prized specialist skills in digital marketing, consumer behaviour and global brand management – plus essential business and management skills in areas such as international business, strategy and planning. Choices and flexibility The course provides a comprehensive core set of marketing modules. There are also a variety of options built into the course so you can shape the degree in line with the topics that you are most interested in. Explore topics like entrepreneurship, leadership and analytics for the web and social media. Delve into topical issues like international culture, sustainability and ethics. You will have choices that give you the chance to broaden your knowledge around the core marketing topics you study. Enhanced employability through a third year placement Most importantly, you will not only be learning the theory – you will also have the opportunity to put it into practice. We offer several placement pathways, including a year-long or half-year work-based placement, building on your skills and getting valuable experience in industry. There are also options to study abroad. Many students find the experience vital in helping them secure good positions following graduation and increasing their confidence when they start their first job after graduating.