Course summary

In the dynamic and ever-changing world of business, evolving marketing theory and practice create and shape upcoming trends. The course is designed for diverse graduate backgrounds, regardless of prior marketing or business experience. It offers a comprehensive curriculum that adapts to evolving marketing theories and practices, integrating technological advancements, sustainability concerns, global market challenges, and current economic transitions. By program completion, you will have gained extensive knowledge in marketing principles, data analysis, theoretical frameworks, and practical applications. You will also develop specialised skills in digital, global, or responsible marketing based on your chosen pathway, preparing you for dynamic roles in today's complex business environment. What makes this course different? Develop your marketing expertise and the critical, analytical, communication and ethical capabilities required for a successful marketing career.

• 'Block' teaching approach to create a more immersive learning experience

• Specialise in digital marketing, international marketing, or responsible marketing

• Choose an optional consultancy project and apply theory to practice to demonstrate your ability and passion for a subject of interest related to your degree

• Gain practical experience in project work, enhancing your skills to manage marketing research through diverse modules and inclusive assessments.