Course summary

The role of marketing in any organisation is to build relationships and communicate with customers. In such a competitive environment, marketing has never been more important. Without good marketing, you won’t keep your customers and they will turn to a competitor. Our degree provides both a theoretical and practical grounding to help you develop the skills and knowledge to follow one of the many career opportunities in marketing, brand management, digital marketing, social media marketing, consumer research, advertising and PR. You will gain a firm understanding of the day-to-day work in marketing and its strategic role in supporting the organisation. Professional accreditation Our degree is accredited by two leading professional bodies - the Chartered Institute of Marketing (CIM) and Institute of Data and Marketing (IDM) and in addition to your degree, you can choose to take professional qualifications. Location This course is run at our Canterbury Campus in Kent. Canterbury is just 50 miles south-east of London and less than an hour by high-speed train from St Pancras. Located on a UNESCO World Heritage Site the campus offers state-of-the-art buildings, right in the centre of a vibrant and world-famous cathedral city. You’ll benefit from a campus with excellent learning and teaching resources, music venues, a superb sports centre, a well-stocked bookshop and plenty of coffee bars and places to eat. A short walk away is Augustine House our award-winning library and home to a vast range of learning resources and student support teams.