University of Central Lancashire has opted into the TEF and received a Silver award.
This is the perfect programme if your ambition is to be a business decision-maker or work in a marketing or advertising career. The global economy is rapidly evolving and marketing is at the heart of every business. Get under the skin of business with a broad base in analysis, planning, economics and management whilst also learning specialist marketing skills such as creative problem-solving, understanding customers and how to differentiate a business from its competitors. This course is an ideal starting point if you wish to pursue a marketing career. The School has developed a strong business network between local and national businesses and offers a number of electives and options that provide you with an opportunity to gain an additional professional body qualification, along with your degree.
Year 1 and 2: Marketing Essentials, Business Functions, Business Environment, Business and Management Project Essentials, Global Environment of Business, Marketing Management, Marketing Research, Employability and Professional Development. Optional Modules Choose two from: Business Economics, Managing Personnel and Human Resources, Digital Marketing Planning, Contemporary Consumers Year 3 or 4: Strategic Marketing, Business Strategy, Business, Advertising and Marketing Dissertation or Enhancing Employability through Work Related Learning. Options (choose three from); Web Content Management Systems, Economic Policy, Evaluating HRM, Contemporary Issues in Business, Campaign Planning & Strategy, Media Planning & Buying, International Marketing, Contemporary Retail Marketing
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
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Points of entry
The following entry points are available for this course:
- Year 1
- Year 2
English language requirements
|IELTS (Academic)||6||with no component score less than 5.5 (To have been taken within two years of the course commencement date)|
The number of student respondents and response rates can be important in interpreting the data. For further information, see the Discover Uni website.
Fees and funding
|Northern Ireland||£9250||Year 1|
|Channel Islands||£9250||Year 1|