Course summary
This course gives students the skills and insight needed for a successful career in marketing, as well as the qualifications to lift them above other candidates in the job market. This course gives students a good academic grounding in the subject as well as developing their knowledge, experience and skills. It also develops their problem-solving abilities and gives extensive opportunities for further personal development. The course helps students develop a comprehensive grounding in: planning, strategy development and implementation, analysis of customers, markets and industry, marketing communications, research, investigations and data analysis. This course is ideal for those who are at the start of their marketing career.
Modules
Compulsory modules; contemporary marketing practice; strategic marketing planning marketing analytics; principles of marketing communications; research methods for marketing; global marketing; dissertation research methods.
Assessment method
Assessment is through supervised mini-projects, presentations, time-constrained assignments and examinations.
Entry requirements
You'll need: an honours degree of 2:2 or above in any subject. If you do not meet the above grade requirements but have at least 12 months relevant professional experience and/ or equivalent qualifications, we will consider you on an individual basis.
English language requirements
International and EU applicants are required to have a minimum overall IELTS (Academic) score of 6.5 with 5.5 in each component (or approved equivalent*). *The University accepts a large number of UK and international qualifications in place of IELTS. You can find details of acceptable tests and the required grades you will need in our English Language section.
English Language Section
https://www.uwe.ac.uk/courses/applying/international-applications/english-language-requirements
Fees and funding
Tuition fees
No fee information has been provided for this course
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Fee information is to be confirmed. All fees are subject to final approval. Please visit our website for further information.
Provider information
Bristol, UWE
Coldharbour Lane
Frenchay
Bristol
BS16 1QY