Course summary

The fashion industry is hugely significant to the world’s economy, ecology, and society. BA (Hons) Fashion Communication empowers you to acquire a diverse spectrum of skills, exploring the subject. Our degree investigates a range of creative mediums: photography, film, styling, fashion imaging, and more, to help you develop a skill toolkit for the fashion industry, related markets, and audiences. Focusing on contemporary and future-thinking mixed media practice, the course uses analogue and digital methods to develop conceptual approaches to content creation when answering a brief. We use a range of software and equipment to underpin your thinking in terms of considering semiotics, visual research, and academic theory to explore the meaning behind fashion communication. Learning how to respond to project briefs, you will develop a personal creative identity, foster an integrated creative philosophy, and signature style, making your work stand out. We encourage you to consider fashion responsibly and ethically, focusing on how fashion communication can create movements for positive change. What you will learn BA (Hons) Fashion Communication recognises your individual, creative voice, whilst encouraging teamwork and creativity. Whether you have already studied fashion or are new to the discipline, the course guides you through a range of units designed to introduce you to, and then build upon, your understanding of communicating a fashion message, all taught within the context of the industry’s impact on the world. Investigating the principles of branding, marketing, forecasting, and audience behaviour you will use a range of media from photography to apps and social media. Through the progression of the course, we encourage you to experiment to develop innovative practice. The course’s guiding principle is to develop key skillsets, underpinning and informing your growth, shaping a distinct creative identity as a fashion communication generalist or specialist. Through studio-based practice, you will study in an environment that prepares you to manage the diverse requirements of your exit portfolio, whether you continue with postgraduate education or enter industry. We also encourage students to make ethical choices, question existing practices, and embrace the importance of being informed, empowered and creatively diverse. A challenging curriculum facilitates and embeds theory with practice rooted in the fashion context. The course encourages academic and creative freedom through a future-thinking curriculum, developing the abilities that enable you to problem solve across the creative industries. Given the diverse nature of the course, graduate opportunities are extensive and varied, working solely with one brand or a portfolio of clients. The course’s beauty is the opportunity to shape your own future whilst gaining a broad understanding of the whole fashion communication industry. Completing the course, you will be able to...

• Exit with a deliberately broad but selectively specialist knowledge of fashion communication, to enable you to contribute to contemporary practice and emerging concepts at the forefront of the creative industries.

• Create fashion communication outcomes informed by a robust research and development process, innovating and aligning with emerging platforms of communication.

• Demonstrate an ability to collaborate with peers, companies, brands, and stakeholders at diverse levels of the sector, working independently and in a team.

• Show understanding of the importance of developing a creative identity using fashion communication practice and application to share your point of view.

• Apply a wide range of relevant specialist and transferable skills, exercising initiative, experimentation, critical thinking, and authenticity.

• Graduate with knowledge and skills to make a positive and rewarding impact on the fashion industry and audience of the future.