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Psychology and Marketing at Aston University, Birmingham - UCAS

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2026 - 2027
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Aston University, Birmingham has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.

Course summary

Our BSc (Hons) Psychology and Marketing degree is designed to equip you with a comprehensive understanding of psychology and marketing and the practical skills necessary to excel professionally. The programme is an ideal combination of complementary disciplines. Psychology will provide you with an understanding of the foundations of human behaviour and insights into methods of changing behaviour. This understanding can then be applied in a Marketing context, providing insights into the consumer mind, from branding to buyer behaviour, resulting in more successful marketing plans. Likewise, studying Marketing will enable you to understand psychological knowledge and theories in the context of a real-world setting. Our degree is dual accredited by the British Psychological Society (BPS) and accredited by the Chartered Institute of Marketing (CIM). In this course, you will have the opportunity to complete a career-enhancing placement in the UK or internationally and be taught by leading experts from a range of specialist psychological and marketing fields. Psychology specialist facilities: • An observation suite (with audio-visual recording). • Equipment and tools for psychophysiological measurement, such as eye tracking and motion-capture. • Experiment labs for cognitive experiments. • Larger labs for focus groups and audience-based experiments. Key course benefits:

  • Professional accreditation: This course is accredited by the British Psychological Society (BPS) and the Chartered Institute of Marketing (CIM).
  • Triple Gold for Teaching: We’re rated Gold across all categories in the Teaching Excellence Framework (TEF, 2023).
  • Excellent student experience: 92.9% of our students felt positive about academic support provided on their course (National Student Survey, 2024).
  • Excellent prospects: Ranked 7th in the UK for Graduate Prospects in Psychology (Complete University Guide, 2025).
  • Future career: Our graduates have secured work in top organisations such as the BBC, HSBC, Jaguar Land Rover, PwC, local government, the NHS, and more.
We no longer offer a Foundation Programme. If you select Year 0 on your application form, this will be amended to Year 1 at the admissions review stage. Your UCAS Application: Explain any gaps in your education, list full qualification names, provide an academic reference, and include predicted grades (even if sitting privately). More tips: https://shorturl.at/cNR2e

Modules

For a full list of modules and course objectives, visit the course page on Aston University's website: https://www.aston.ac.uk/study/courses/psychology-and-marketing-bsc/

Assessment method

Our BSc (Hons) Psychology and Marketing curriculum utilises a range of different assessment types and the assessment strategy reflects the national educational requirements in the Framework for Qualifications of Higher Education. You will be assessed throughout the course. A wide range of assessments linked to learning outcomes are used, including: • class tests/end of year examinations (unseen essay, short answer or multiple-choice questions) • essays • research reports (group and individual) • presentations (group and individual) • statistics assignments

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • British Psychological Society

How to apply

14Jan

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application codes

Course code:
C8N5
Institution code:
A80
Campus name:
Main Site
Campus code:
-

Points of entry

The following entry points are available for this course:

  • Year 1

International applicants

Please visit our helpful webpage for International Applicants: https://www.aston.ac.uk/international

Entry requirements

Qualification requirements

Offer Holder Days Once you have received an offer, you will be invited to an Offer Holder Days to discover more about the course and Aston University.

Please click the following link to find out more about qualification requirements for this course

https://www.aston.ac.uk/study/courses/psychology-and-marketing-bsc/

Student Outcomes

Operated by the Office for Students
80%
Employment after 15 months (Most common jobs)
85%
Go onto work and study

The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

England £9790 Year 1
Northern Ireland £9790 Year 1
Scotland £9790 Year 1
Wales £9790 Year 1
International £22575 Year 1

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

*On 20 October 2025, the Government announced that tuition fees in England for Home students will be increased annually in line with inflation, starting in 2026. The Government have since confirmed that it intends to determine the inflation-linked increase using the Retail Price Index, although this is subject to parliamentary approval. According to the Department for Education’s Policy Paper published on 26 November, the annual tuition fee for the Programme commencing in the academic year 2026/7 is expected to be £9,790, subject to parliamentary approval. If you are holding an offer at Aston, when the annual tuition fee for your Programme for the 2026/27 academic year has been confirmed, we will write to update you. We will also provide as much information as we can about the inflation-linked increase in tuition fees for future academic years. The duration of your programme is set out at the top of this webpage and you will be responsible for the payment of an annual tuition fee in each of these years. The University reserves the right to increase tuition fees annually in accordance with its Terms and Conditions (https://www.aston.ac.uk/sites/default/files/2025-11/aston_university_undergraduate_terms_of_enrolment_20262027.pdf) and subject at all times to the maximum tuition fee caps set by Government from time to time. This means that your total tuition fee may be higher than stated above. An increase in fees will allow the University to cover the increased costs of delivering the course and ensure it is able to maintain high standards of education and facilities. **For international fee payers, the University reserves the right to increase tuition fees annually in accordance with its Terms and Conditions (https://www.aston.ac.uk/sites/default/files/2025-11/aston_university_undergraduate_terms_of_enrolment_20262027.pdf) and subject at all times to the maximum tuition fee caps set by Government from time to time. Please visit our website for more detailed information.

Sponsorship information

Please visit our helpful webpage for applicants: https://www.aston.ac.uk/undergraduate/your-application/funding

Psychology and Marketing at Aston University, Birmingham - UCAS