Aston University, Birmingham

Degree level: Undergraduate

Psychology and Marketing

Course options

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Course summary

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Our British Psychological Society (BPS) accredited four year BSc (Hons) Psychology and Marketing course with integrated placement year, looks at the practical applications of psychology and marketing. You’ll learn to apply your knowledge of how people think, reason, communicate, learn, and remember to the study of consumer behaviour, sales management and digital marketing. From branding to buyer behaviour, understanding why people buy one product over another, or why they behave in ways that may be unhealthy, are vital skills for helping organisations in retail, healthcare, and the creative industries to be successful. Studying marketing through the lens of psychology gives businesses and organisations insight into the consumer mind, and helps them to understand how this psychological knowledge influences and improves the way they communicate, resulting in more successful marketing plans. This course is designed to give you a range of transferable and practical skills to succeed within your chosen career. We make extensive use of group working and presentations to prepare you for the reality of working life, this has been designed to aid in the development of your team working and negotiating skills. You will develop a full understanding of marketing principles in both theory and practice and merge your understanding of these two fields to gain a greater insight into consumer behaviour. Our comprehensive curriculum delves into thought-provoking topics such as cognitive neuropsychology, strategic brand management and social psychology. Graduates with these mix of skills and knowledge are well placed for careers in a variety of industries. Key course benefits:

  • Accredited by the British Psychological Society (BPS) and confers eligibility for the Graduate Membership of the BPS, which is vital for students who wish to ultimately train as a professional psychologist (clinical, educational, forensic, occupational etc) . It is also the first step towards becoming a Chartered Psychologist.
  • Our integrated placement year will give you the opportunity to gain valuable real-wold experience, setting your studies in the context of a working environment, designed to boost your future employment prospects. Placements can be taken in a psychology or related professional setting in both the UK and abroad.
  • Top 10 in the UK for Research Quality (Psychology, Complete University Guide, 2021).
  • Top 20 in the UK for Graduate Prospects (Marketing, Complete University Guide, 2020).
  • Top 25 in the UK for Psychology graduate salaries one year after graduation (Longitudinal Education Outcomes (LEO) data, 2020).

Course details

Modules

Year 1 Start your education by studying key topics in both psychology and marketing, from biological and social psychology, to marketing management and consumer behaviour. Core modules: Key Skills in Psychology I, Key Skills in Psychology II, Biological and Cognitive Psychology, Developmental and Social Psychology, Introduction to Marketing Management, Introductory Accounting for Business, Marketing Psychology, and Economic Environment of Business. Year 2 Building on the skills, knowledge and experience you gained up in your first year, you will study a range of specialist modules across both specialties. Core modules: Research Methods and Data Analysis, Applied Psychology and Professional Skills, Individual Differences and Personality, Cognition and Cognitive Neuropsychology, Marketing Communications, Services Marketing, Market Research, and Digital Marketing. Placement year Gain valuable career boosting experience by setting your studies in a real world context of a working environment alongside professionals. Placements can be taken in the UK, EU or internationally. Final year Moving into your final year you will complete your final year project alongside a series of modules. Core modules: Critical Social Psychology, Child Development, Marketing Strategy, Advanced Marketing Communications, Consumer Research and the Customer Experience, Strategic Brand Management, Innovation and New Product and Service Development, and Final Year Project. For more information, please visit our website.

Assessment method

You will experience a wide range of high quality learning experiences from informative large-scale interactive lectures, to smaller group sessions such as tutorials, where you will discuss the course material with your tutors and peers, and labs, where you will learn key practical skills for psychological research; plus there will be opportunities to work with our expert staff on a one-to-one basis. You will be assessed throughout the course using a wide range of methods linked to learning outcomes, including: class tests/end of year examinations (unseen essay, short answer or multiple choice questions), essays, research reports (group or individual), presentations, statistics assignments, and oral presentations.

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • British Psychological Society

How to apply

Application deadlines

If your application is completed by the following date, it’s guaranteed to be considered:

15 January

*If you apply after this deadline, universities or colleges don’t have to consider your application if they’ve filled their spaces, so the sooner you apply, the better!

Application codes

You will need these codes when you add a choice to your application.

Course codeC8N5
Institution code A80
Campus nameMain Site
Campus code-

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

QualificationOfferFurther information
UCAS Tariff Not accepted
A level ABB ABB in any three A levels. BBB in any three A levels plus grade B in either Core Maths or Extended Project Qualification (EPQ). BBC in any three A levels for Contextual offer students (more details https: //www2aston.ac.uk/study/undergraduate/contextuaI-offer). Excluded Subjects: We welcome the following subjects as an additional A level, but not as one of the core three A levels - General Studies, Critical Thinking, Citizenship Studies. We welcome applications from students who have tried to improve their examination grades by taking resits and only your latest grades will be accepted. We treat these applications in exactly the same way as other applications.
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) DDD
Access to HE Diploma D: 30 credits M: 15 credits We accept the QAA-recognised Access Diploma which must consist of 45 credits at Level 3. You must obtain a minimum of 30 distinction and the rest must be at merit or distinction. Please note that we do not accept the English and Maths components within the Access qualification and you must meet the GCSE entry requirement. Subjects Accepted: Humanities, Social Sciences, Health and Social Care, Applied Science, Biology combined with Chemistry, Biomedical Science, Biosciences, Combined Sciences, Health Sciences, Health Sciences Professions, Life Sciences, and Sciences
Scottish Higher BBBBB
Pearson BTEC Level 3 National Diploma (first teaching from September 2016) DD With this BTEC you must also achieve a grade B one A Level subject.
Pearson BTEC Level 3 National Extended Certificate (first teaching from September 2016) D With this BTEC you must also achieve grades BB in two A Level subjects.
International Baccalaureate Diploma Programme 32 points 32 points overall and must include grades 6, 5, 5 in Higher Level subjects. You must also have Standard Level grade 5 in both Mathematics and English.
GCSE/National 4/National 5 Five GCSEs which must include Mathematics and English all at grade C/4. Please note we do not accept Key skills or Functional skills in place of these.

Admissions Review Process All candidates are considered on an individual basis and the whole application is reviewed which includes previous and predicted qualifications, any experience, references and motivation. Whilst the grades listed here are our entry requirements, we understand that predicted grades are only an estimate. We will therefore consider applicants with lower predicted grades if the application is of a high standard which includes a strong personal statement and academic reference. However, any offer made will not be lower than stated in our entry requirements. Find out more about our admissions policy on our website. Applicant Visit Days Once you have received an offer, you will be invited to an Applicant Visit Day to discover more about the course and Aston University.


Fees and funding

Tuition fees

England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
International £15950 Year 1

Additional fee information

For Sandwich courses the placement fee is £1250 for Home/UK students and £2,500 for International students. * Please note that the tuition fees stated are for 2021 entry. 2022 tuition fees are subject to approval and will be published on this website at the earliest opportunity. **The latest information relating to EU students and tuition fees for 2021 can be found on the UCAS website at: https://www.ucas.com/finance/finance-international-and-eu-students. ***The United Kingdom government has confirmed that European Union (EU), other European Economic Area (EEA) and Swiss nationals commencing academic courses in England from August 2021 will no longer be eligible for home fee status.
Psychology and Marketing at Aston University, Birmingham - UCAS