Leeds Beckett University

Degree level: Undergraduate

Sport Marketing

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

Promoting and marketing sport is a growing industry. You’ll develop as a dynamic sport marketer to prepare for an exciting career in this vibrant field. As part of your course, you’ll:

  • Gain insight into specific aspects of sport marketing in a changing global environment
  • Discover how sport marketing contributes to the success of sports performers, teams, organisations, events and related industries
  • Learn how to connect and interact with various audiences through broadcasting, branding, print and digital campaigns
  • Analyse consumer behaviour
  • Develop an understanding of media technologies and how they can be used to communicate with a target market
  • Build skills in gaining sponsorship, writing press releases, event management, business planning, and setting up a small business

Course details


Year 1 Core Modules:

  • Sport Business Landscape
  • The Sport Consumer
  • Introduction to Sport Marketing
  • Digital Business
  • Personal, Professional and Academic Development (PPAD)
  • Sport Finance
Year 2 Core Modules:
  • Professional Practice in the Sport Industry
  • Sport Sponsorship
  • Marketing Communications
  • Research in Practice
  • Sport Broadcasting
In addition, choose from a list of Year 2 option modules. Please check our website for a full and up-to-date list. Year 3 Core Modules: -Strategic Marketing
  • Sport Branding
  • Digital Media for International Marketing
  • Major Independent Study
In addition, choose from a list of Year 3 option modules. Please check our website for a full and up-to-date list.

How to apply

Application codes

Please select a course option – you will then see the application code you need to use to apply for the course.

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Please visit our online prospectus for detailed Clearing entry criteria https://www.leedsbeckett.ac.uk/clearing

Unistats information

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Employment after 15 months (Most common jobs)
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The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

EU £14000 Year 1
England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Channel Islands £9250 Year 1
International £14000 Year 1

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
Sport Marketing at Leeds Beckett University - UCAS