Fashion Marketing & Communication (with Foundation Year) at University of East London - UCAS

Course summary

The BA (Hons) Fashion Marketing & Communication course provides you with the current knowledge and practical skills required for a career in marketing and the lifestyle industries. Along with the creative process associated with maximising profit and value to a community-based initiative or fashion related business, you will identify how local and global brands communicate to their consumers, and deconstruct how and why economic, environmental and societal factors, contribute to brand loyalty, consumer engagement and their values, along with the revenue this generates to our creative industries and government. Throughout this course, you will understand the importance of marketing principles and strategies, along with academic theories to underpin the outcomes of your coursework. Your modules will be centred around problem-solving scenarios, addressing a cause or need, applicable to our local east London community or fashion brand. You will apply critical thinking strategies, as well as analysing and interpreting data to create new opportunities and possibilities to engage a specific target consumer. You will learn Adobe InDesign, Creative suite and Photoshop to communicate and implement your ideas in accordance with a specific brief. On occasion you will conduct group work activities, to understand the importance of collaboration and teamwork. The objective is to build both your confidence and employability skills. This has been evidenced with brands such as Amazon, Asos, Fashion Minority Report, Never fade Soho & That Gorilla Brand. The course structure is aligned to the below UEL acronym applicable to each year of study. Each module equals 20 credits. You will need to pass 120 credits each year to progress onto the following year. There is an option to take a placement industry within your second or third year of study.


Foundation Year: Professional Life (Mental Wealth) (Core), Art and Design Workshops, Processes and Skills (Core), Art and Design Studio Practice and Portfolio (Core), Art and Design Specialist Workshops, Processes and Skills (Core), Art and Design Specialist Studio Practice and Portfolio (Core), Art and Design Contextual Studies (Core) Year 1: Technical Skills & Innovation (Core), Fashion Practice (Core), Fashion Contexts and Research (Core), Mental Wealth: Professional Life - Business of Fashion 1 (Core), Fashion Enterprise (Core), Fashion Process (Core) Year 2: Technical Applications (Core), Creative Fashion Practice (Core), Theory of Fashion (Core), Process and Identity (Core), Fashion Enterprise 2 (Core), Mental Wealth: Professional Life - Business of Fashion 2 (Core), Optional placement (Optional) Year 3: Applied Innovation (Core), Advanced Creative Practice (Core), Final Major Project: Theoretical Identity (Core), Final Major Project: Realisation (Core), Fashion Enterprise 3 (Core), Mental Wealth: Professional Life - Business of Fashion 3 (Core) For more information about individual modules, please visit our course pages via the link below.

Assessment method

The approximate percentages for this course are: 50% coursework 50% practical 0% exams for each year Feedback summary: You'll always receive written or audio feedback, outlining your strengths and how you can improve. We aim to provide feedback on assessments within 15 working days.

How to apply

Application codes

Course code:
Institution code:
Campus name:
Docklands Campus
Campus code:

Points of entry

The following entry points are available for this course:

  • Foundation

Entry requirements

Qualification requirements

For detailed information on entry requirements for our courses, please see the individual course pages. We consider a range of UK and worldwide qualifications at the appropriate level and also take relevant work experience into account when considering an application. Many courses have a Foundation Year option for those students whose qualifications do not meet the BA or BSc entry requirements. Applicants should have, or be working towards, grade C in GCSE English and Mathematics (or equivalent Level 2 qualification such as Functional Skills Level 2 in English and Mathematics or Key Skills Level 2 in Application of Number and Communication) Entry requirements are intended only as a guide for applicants. They are not a guarantee of an offer, nor of the conditions that may apply. When making a decision on your academic suitability, we will make an assessment of you as an individual and will use information other than qualifications; which may include predicted grades, performance at Level 2, relevant work experience, previous study at degree level, personal statement, references and any portfolio, written test or interview, to make our decision. If you have any questions, please contact a member of our Applicant Relations Team from Monday to Friday (9am–5pm) on +44 (0) 20 8223 3333 or

Additional entry requirements


Applicants are required to attend an interview for discussion of their portfolio of work.


The portfolio is a very important part of the application process. It should reflect broad examples of your work. This will be used as evidence of your creative ability and potential. Your portfolio should include elements of the below: Evidence of use of colour, mixed media, sculptural work, photography, collage, and idea development. Drawing skills - life drawing, observational drawing, understanding of garment scale and proportion on the body, fashion drawings, and inspiration development Visual research and inspiration development Evidence of understanding of fashion market levels Evidence of publication knowledge – relevant newspaper and high-end conceptual fashion magazines Fabric research Any samples/photographs of work Evidence of own projects/work/blogs etc

Fees and funding

Tuition fees

England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Channel Islands £9250 Year 1
EU £14820 Year 1
International £14820 Year 1

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
Fashion Marketing & Communication (with Foundation Year) at University of East London - UCAS