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Fashion Marketing & Communication (with Foundation Year) at University of East London - UCAS

Course options

2025 - 20262026 - 2027
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University of East London has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.

Course summary

On the BA (Hons) Fashion Marketing and Communication course, you will delve into the dynamic world of fashion marketing. You will learn how to create and put in place innovative marketing strategies relevant to the fashion and creative industries. You will learn how to tell stories to a diverse audience using a variety of media, applicable to the global fashion ecosystem. You will develop practical skills in event planning and visual merchandising. You'll learn photography, and graphic design, including software such as InDesign. These hands-on experiences provide you with a well-rounded skill set. This is essential for a successful fashion marketing career. What sets this fashion marketing course apart is its focus on real-world application and industry relevance. Through our industry links, and with the opportunity of a work placement in your second year, you will develop the attributes, employability and portfolio needed to be a successful fashion marketer. The modules on this fashion marketing course and connections with our alumni network will help you to pursue a successful fashion marketing career. A foundation year at the University of East London (UEL) is more than just an extra year—it’s your pathway to success. It helps you adjust to university life, build confidence, and develop essential skills for levels 4-6 of your chosen degree. With dedicated support, you’ll gain the knowledge needed to thrive in your studies and future career while becoming part of a supportive community.

Modules

Foundation Year: Mental Wealth and Professional Fitness, Creative and Technology Industries Study Skills, Creative and Technology Industries Data Skills, Media and Communication Skills, Creative Industries in Practice Year 1: Creative Storytelling through Technical Innovation: Introduction to Fashion Media and Marketing, Fashion Contexts and Identity: Fashion Culture and Trends, Fashion Practice & Communication: Understanding Fashion Marketing and Promotion, Fashion Enterprise 1, Fashion Process, Mental Wealth: Professional Life - Business of Fashion 1 Year 2: Creative and Technical Strategy: Digital Marketing and Technology, Creative Direction and Product, Fashion Sociology: Contemporary Trends and Theories, Fashion Narrative and Visual Communication: Creative Thinking and Design Strategies, Fashion Enterprise 2, Mental Wealth: Professional Life - Business of Fashion 2, Optional Placement (Optional) Year 3: Applied Innovation, Advanced Creative Practice, Final Major Project: Theoretical Identity, Final Major Project: Realisation, Fashion Enterprise 3, Mental Wealth: Professional Life - Business of Fashion 3 For more information about individual modules, please visit our course pages via the link below.

Assessment method

The approximate percentages for this course are: 50% coursework 50% practical Feedback summary: You'll always receive written or audio feedback, outlining your strengths and how you can improve. We aim to provide feedback on assessments within 15 working days.

How to apply

14Jan

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application codes

Course code:
WD41
Institution code:
E28
Campus name:
Docklands Campus
Campus code:
A

Points of entry

The following entry points are available for this course:

  • Foundation

Entry requirements

Qualification requirements

For detailed information on entry requirements for our courses, please see the individual course pages. We consider a range of UK and worldwide qualifications at the appropriate level and also take relevant work experience into account when considering an application. Many courses have a Foundation Year option for those students whose qualifications do not meet the BA or BSc entry requirements. Applicants should have, or be working towards, grade C in GCSE English and Mathematics (or equivalent Level 2 qualification such as Functional Skills Level 2 in English and Mathematics or Key Skills Level 2 in Application of Number and Communication) Entry requirements are intended only as a guide for applicants. They are not a guarantee of an offer, nor of the conditions that may apply. When making a decision on your academic suitability, we will make an assessment of you as an individual and will use information other than qualifications; which may include predicted grades, performance at Level 2, relevant work experience, previous study at degree level, personal statement, references and any portfolio, written test or interview, to make our decision. If you have any questions, please contact a member of our Applicant Relations Team from Monday to Friday (9am–5pm) on +44 (0) 20 8223 3333 or https://uel.ac.uk/about/contact-us

Additional entry requirements

Interview

Applicants are required to attend an interview for discussion of their portfolio of work.

Portfolio

The portfolio is a very important part of the application process. It should reflect broad examples of your work. This will be used as evidence of your creative ability and potential. Your portfolio should include elements of the below: Evidence of use of colour, mixed media, sculptural work, photography, collage, and idea development. Drawing skills - life drawing, observational drawing, understanding of garment scale and proportion on the body, fashion drawings, and inspiration development Visual research and inspiration development Evidence of understanding of fashion market levels Evidence of publication knowledge – relevant newspaper and high-end conceptual fashion magazines Fabric research Any samples/photographs of work Evidence of own projects/work/blogs etc

Student Outcomes

Operated by the Office for Students

There is no data available for this course. For further information visit the Discover Uni website.

Fees and funding

Tuition fees

England £9535 Year 1
Northern Ireland £9535 Year 1
Scotland £9535 Year 1
Wales £9535 Year 1
International £15560 Year 1

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
Fashion Marketing & Communication (with Foundation Year) at University of East London - UCAS