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Course summary

Overview Marketing is a fast-moving and crucial business function. It has been through a tech-driven revolution over the last 20 years. With Google, YouTube, Facebook, Instagram & Tik Tok now accounting for the lion’s share of global advertising revenues, marketing now has to be more targeted, measurable, and effective than ever before. Combine a passion for marketing and an interest in management, this course provides you with a set of leading-edge skills with a thorough grounding in management and prepare yourself for a range of exciting marketing careers. Choosing to study our Marketing and Management Degree Course at Norwich Business School, you will have the opportunity to develop knowledge in managing modern organisations and understand relevant marketing principles. You will gain experience and expertise in developing innovative and sustainable marketing campaigns. We offer a wide range of modules to choose from; you will be able to shape your own degree. Our BA Marketing and Management degree is ranked 6th for Marketing and Public Relations and in the top 20 for Business and Management by 'The Guardian University Guide 2023'. About This Course On this Marketing and Management BA, you’ll explore the essential elements of marketing, from a theoretical and practical perspective. Marketing is primarily concerned with understanding markets and the needs and wants of existing and potential customers. To better understand these principles, you’ll explore several approaches, including: consumer behaviour, segmenting, targeting, positioning, pricing, and marketing communications. You will also examine the theoretical frameworks that underpin the way organisations respond to market demand. By studying marketing and management together, you’ll gain a unique insight into the continuous changes and challenges of the business world. You’ll have the opportunity to explore contemporary issues in marketing and develop skills in innovative and sustainable marketing strategy, planning effective marketing communication, and utilising digital marketing and social media channels, understanding consumer behavior and cultures, and analysing customer insights through market research. As part of this course, you will also gain experience, expertise and confidence in communicating innovative marketing ideas through group presentations, professional project reports and even short-form video artefacts. Alongside the study of marketing, you will also develop skills in managing modern organisations, such as understanding and analysing the business environment, managing and processing digital data, and strategic awareness and analysis, as well as transferable employability skills through an applied business project. Norwich Business School is a friendly and supportive school, with a lively, proactive and international cohort. All our teaching is informed by our real-world business experience and expertise, as well as our world-leading research. With this course variant, you’ll also spend a year studying abroad, exploring another country as you continue to add to your highly employable skillset. Disclaimer Course details are subject to change. You should always confirm the details on the provider's website:

How to apply

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Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

GCSE Requirements: GCSE English Language grade 4 or C and GCSE Mathematics grade 4 or C. We welcome a wide range of qualifications - for further information please visit our website

Please click the following link to find out more about qualification requirements for this course

English language requirements

TestGradeAdditional details
IELTS (Academic)6IELTS score of 6.0 overall with minimum of 5.5 in each component

We welcome applications from students from all academic backgrounds. We require evidence of proficiency in English (including speaking, listening, reading and writing) We will also accept a number of other English language qualifications. Please check our website for details:

Unistats information

Operated by the Office for Students
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Student satisfaction
Employment after 15 months (Most common jobs)
Go onto work and study

The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Channel Islands £9250 Year 1
International £20600 Year 1

Additional fee information

Tuition fees are reviewed annually and subject to increase. Some fees are regulated by the UK government and will be changed in line with advice from them. Fees for continuing students (i.e. those on courses of greater than one year in length) will normally increase annually. This increase will not exceed 4% or the % increase of the UK Government regulated fee whichever is higher. The fee increase is based on the fee for the year that you register. For further information about additional costs for your course and information on fee status please see our website.
Marketing and Management with a Year Abroad at University of East Anglia UEA - UCAS