Course summary

In a world increasingly shaped by digital technologies, media literacy is essential, not only for understanding the world around us but for actively shaping it. Our BA in Media and Communication offers a dynamic blend of critical theory, hands-on experience and forward thinking that will equip you with the skills to analyse, create, and innovate across journalism, public relations, digital media, and film. This programme embeds critical thinking, media literacy, and research-led learning from the outset. You’ll benefit from expert-led teaching, that’s directly related to cutting-edge media research, delivered alongside real-world projects, authentic assessments and a suite of innovative practice modules that reflect industry practice. Our BA in Media and Communication ensures you are both critically informed and practically skilled, ensuring you graduate with the essential skills to become an adaptable, reflective media professional ready to navigate and contribute to the fast-changing media landscape. Through the study of concepts such as media history and identity, algorithmic bias and the digital political economy, you’ll gain a critical understanding of how media transforms societies and influences everyday life. Based on our stunning Singleton Park campus, in parkland overlooking Swansea Bay on the edge of the Gower Peninsula; We pride ourselves in preparing you for life beyond university. We are able to do this by using our connections to industry, and our emphasis on the particular interpersonal skills that our industry panel identify as key within their recruitment processes.