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Digital Business Management at University of Portsmouth - UCAS

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2024 - 20252025 - 2026
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There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Course summary

Overview On this MSc Digital Business Management Master's degree course you'll gain a comprehensive understanding of Artificial Intelligence (AI) and its role in transforming business practices, decision-making, and strategy. Through lectures, case studies, and practical activities, you'll learn about the frameworks, models, strategies and systems you can use to make effective, real-time decisions across a company's internal and external operating environments, and how leading enterprise software, including SAP applications, enables development and implementation of digital change in business You’ll explore how AI is driving the shift from rule-based automation to more advanced AI-driven transformation, enhancing decision-making for greater efficiency, and integrating Generative AI into the service industry. You’ll also develop skills in predictive analytics and learn how AI optimises business processes. Ethical considerations are embedded throughout the curriculum, helping you address data bias, knowledge reasoning, and responsible AI deployment. Industry guest speakers will share valuable insights into AI’s role in digital transformation and innovation, providing real-world perspectives on how businesses are adopting digital change. By the end of the course, you’ll be ready to lead in a technology-driven global business environment, driving digital transformation and operational success. Careers and opportunities There's significant, increasing demand for professionals with the technical skill to deliver digital transformation for businesses and create new businesses using digital technology. This makes it a perfect time to study digital business management. What can I do with a Master's degree in Digital Business Management? When you graduate, you'll have the skills and experience to manage a digital business, lead digital transformation and innovation projects, and create new business opportunities using digital technology. What can you do with a Digital Business Management degree? Areas you could work in include:

  • enterprise systems
  • app development
  • business analytics
  • general management
  • internet sales and brokerage
  • digital transformation
  • digital marketing
What jobs can you do with a Digital Business Management degree? Job roles you could go onto include:
  • product manager
  • client relationships/key accounts manager
  • digital business practitioner
  • digital transformation specialist
  • enterprise system specialist
  • digital platform specialist
  • entrepreneur
*consultant You could also continue your studies at PhD level in disciplines such as intelligent enterprise. Career support We'll give you plenty of support in finding employment through careers events, recruitment fairs and our close industrial contacts. After you leave the University, you can get help, advice and support for up to 5 years from our Careers and Employability service, as you advance your career. You can also continue to attend events coordinated through our Business Services Research Office and SAP Next-Gen Innovation Lab, giving you chances to build contacts in the industry and keep your knowledge up-to-date.

Modules

What you'll study on this MSc Digital Business Management degree Each module on this Digital Business Management Master's degree course is worth 15 or 30 credits. If you do this course full-time (over 1 year), you'll study modules worth a total of 180 credits from September to September. If you do this course part-time (over 2 years), you'll study modules worth 75 credits in each year with a 30-credit consultancy project in the summer months between years 1 and 2. Modules Core modules in this year include:

  • Digital Strategy & Leadership
  • Customer Experience Management
  • Digital Technology & Innovation
  • Digital Transformation
  • Digital Business Applications
  • Business Analytics
  • Digital Business Consulting Project
There are no optional modules. Your consulting project allows you to study areas that match your interests and career aspirations. Additional courses and certifications We're a member of UKISUG (an independent SAP user group). This means you can also learn more about specific SAP applications by taking additional modules and courses, which are available at significantly discounted rates through the SAP Learning Hub Professional Edition portal. Many of these are hosted on campus at our SAP Next-Gen Innovation Lab. They allow you to get industry-recognised certifications in areas such as:
  • enterprise systems
  • database modelling
  • human resources
  • business finance and budgeting
  • the Internet of Things
  • application development
We use the best and most current research and professional practice alongside feedback from our students to make sure course content is relevant to your future career or further studies. Therefore, some course content may change over time to reflect changes in the discipline or industry. Work experience and career planning Personal development planning During the course, we'll support you in creating a Personal Development Plan. This allows you to combine the skills you gain during your Master's studies with professional certification opportunities, for example, through learning portals such as openSAP and the SAP Learning Hub Professional Edition. Industry experience The Digital Business Consulting Project module gives you practical experience applying what you've learnt in the industry. You'll work with a business to develop a digital transformation plan. We'll give you all the support you need to identify and partner with a company that matches your career aspirations. UKISUG membership Our membership of UKISUG links you to special interest groups, and gives you access to hundreds of companies that are looking for graduates and professionals with the skills and experience you'll gain on this course. Teaching Teaching methods on this course include:
  • lectures
  • interactive seminars
  • tutorials (one-to-one and in groups)
  • practical laboratory sessions in our SAP Next-Gen Innovation Lab
  • company visits
  • online short courses and certification exams
Much of your teaching takes place in the TEAL (technology-enhanced active learning) Studio. TEAL is a teaching format that merges lectures, simulations and hands-on desktop experiments to create a rich collaborative learning experience. This collaborative learning experience is further enhanced with design thinking and consulting workshops. You'll also have access to Moodle, our virtual learning environment. This includes:
  • lecture media and seminar materials
  • case studies (for both seminars and lab practical sessions)
  • course notices
- discussions

Assessment method

You’ll be assessed through: group research posters and 'poster defence' events written and video reports screencasts (incorporating a report and a practical exercise) your consulting project exams You'll submit most of your coursework using our virtual learning environment, Moodle. You can test your skills and knowledge informally before you do assessments that count towards your final mark. You'll get feedback on all practice and formal assessments so you can improve in the future.

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • Association to Advance Collegiate Schools of Business

Entry requirements

A second-class honours degree or equivalent in a relevant subject or a master's degree in an appropriate subject. Exceptionally, equivalent professional experience and/or qualifications will be considered.

English language requirements

TestGradeAdditional details
IELTS (Academic)6.5English language proficiency at a minimum of IELTS band 6.5 with no component score below 6.0.
PTE Academic65An overall score of 65 with a minimum of 62 in each skill.
TOEFL (iBT)9191 with a minimum of 20 in Reading, 19 in Listening, 21 in Speaking and 20 in Writing.
Cambridge English AdvancedCambridge English: Advanced (CAE) (taken after January 2015). An overall score of 176 with no component score less than 169.
Cambridge English ProficiencyCambridge English: Proficiency (CPE) (taken after January 2015). An overall score of 176 with no component score less than 169.
Trinity ISETrinity College Integrated Skills in English (ISE) Level III with a Pass in all 4 components.

Fees and funding

Tuition fees

EU £12600 Year 1
England £12600 Year 1
Northern Ireland £12600 Year 1
Scotland £12600 Year 1
Wales £12600 Year 1
Channel Islands £12600 Year 1
Republic of Ireland £12600 Year 1
International £17900 Year 1

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

Students who are resident in EU countries: please note that the net fee is inclusive of the Transition Scholarship. Fees are accurate at the time of publishing and are subject to change at any time without notice. Fees may also go up in later years, in line with inflation.
Digital Business Management at University of Portsmouth - UCAS