Course summary

The MSc in Marketing enables you to explore the exciting world of modern marketing and its pivotal role in helping to shape and steer corporate strategies in business and other professional sectors. This one-year full-time course gives you an in-depth understanding of key academic marketing theories, current marketing industry issues and the opportunity to gain practical experience abroad. We work with the leading UK professional body, the Chartered Institute of Marketing (CIM), to offer you the opportunity to gain professional qualifications by taking advantage of the exemptions CIM Accredited Degree provides. You will study core modules that include marketing management and strategy, behavioural science for marketing, marketing theory, contemporary marketing communication and business-to-business marketing. You will also select optional modules, ranging from digital marketing to the global sports business and complete a dissertation or business project. The option also exists to take a module on the theory and practice of influencer and content marketing, which replaces the dissertation or business project and consolidates your knowledge gained from the course. Away from taught learning, you will be able to take part in extracurricular activities such as the London marketing visit, which will give you valuable business insight and develop those vital networking opportunities. You will also be able to enjoy marketing presentations by guest speakers, including expert academics and senior representatives from major multinationals. Durham University Business School is one of the longest established in the UK and is also one of an elite group accredited by all three major business accreditation bodies – the Association to Advance Collegiate Schools of Business, the Association of MBAs and the European Quality Improvement System.