7Dec
Undergraduate This course is subject to validation. You can still apply for this course while it is being approved.
Coventry University has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
Open days
Course summary
On this course, you’ll live and breathe fashion. Surrounded by London’s vibrant streets, and taught by industry experts, you’ll learn to create global success for different types of fashion labels. The International Fashion Management and Marketing BA (Hons) degree is geared towards the marketing and management of fashion brands, rather than fashion design or production. Your skills should be transferable across wide industry sectors, so you won’t be limited to fashion if you’d like to branch out. When you graduate, you should be ideally placed to begin a career in junior marketing and management related roles. You might choose instead to go into merchandising, supply chain, sustainable fashion, brand management or consultancy. You could also build a fashion career in a specialist area of the creative professional marketing services sector, either on the agency or client side. Areas such as public relations (PR), digital marketing, advertising, creative direction, account management and trend forecasting could also be popular careers for you. For the most up-to-date information about course modules, sandwich years or part-time learning, please visit our website.
Modules
Year 1: Professional and Academic Skills The History and the Future of Fashion Introduction to Contemporary Fashion Marketing International Business Cultures Contemporary Digital Landscapes Business and Management Essentials for Future Fashion Management Year 2: Consumer Behaviour Personal Branding and Promotion in International Fashion Introduction to Fashion Operations Sustainable Fashion Supply Chain Digital Communication and Marketing in Fashion Project Management for Events Final year: Research Methods for the Creative and Services Industries Innovation and Global Entrepreneurship International Strategic Brand Marketing Creativity and Innovation Plus one of the following two modules: Internship Project Dissertation
Assessment method
This course will be assessed using a variety of methods which will vary depending upon the module. Assessment methods include: Formal examinations Phase tests Essays Group work Presentations Reports Projects Coursework Open Book Exams Individual Assignments The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.
How to apply
29Jan
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
Please select a course option – you will then see the application code you need to use to apply for the course.
Points of entry
The following entry points are available for this course:
- Year 1
Entry requirements
Qualification requirements
UCAS Tariff - 120 points
A level - BBB
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - DDM
Access to HE Diploma - M: 30 credits
International Baccalaureate Diploma Programme - 27 points
GCSE/National 4/National 5
We’re here to help you achieve your study goals. If your qualifications or expected levels of grades differ from those outlined above, chat with our admissions team and between us we will explore the possibilities open to you. We accept a range of qualifications and our study experience is designed to give you options and support from the start. Contact us via our website to find out more.
Student Outcomes
Operated by the Office for Students
Employment after 15 months (Most common jobs)
Go onto work and study
The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
Tuition fees
| England | £9250* | Year 1 |
| Northern Ireland | £9250* | Year 1 |
| Scotland | £9250* | Year 1 |
| Wales | £9250* | Year 1 |
| Channel Islands | £9250* | Year 1 |
| Republic of Ireland | £9250* | Year 1 |
*This is a provisional fee and subject to change.
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
No additional fees or cost information has been supplied for this course, please contact the provider directly.
Provider information
Coventry University London
University House
109-117 Middlesex Street
London
E1 7JF