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International Fashion Management and Marketing at Coventry University - UCAS

Coventry University

Degree level: Undergraduate

International Fashion Management and Marketing

Course options

2025 - 20262026 - 2027
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There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

This course is subject to validation. You can still apply for this course while it is being approved.

Coventry University has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.

Open days

12Nov
CU Coventry - Open Event
Undergraduate
19Nov
Coventry University London - Undergraduate Open Event
Undergraduate
22Nov
CU Scarborough - Open Event
Undergraduate

Course summary

Immerse yourself in the world of fashion on this course based in London. Learn from experienced professionals and explore how different types of fashion labels are created and developed. Designed for aspiring fashion managers and marketers, this course gives you the opportunity to develop practical skills, industry connections and international perspectives that could help you prepare for a career in fashion management and marketing.

  • Learn the role fashion brands play in global economies and understand the importance of ethics and sustainability in the global fashion industry.
  • Develop your strategic and entrepreneurial thinking through practical learning and opportunities to network with professionals. You'll focus on developing transferable skills that could help you adapt to change and excel in various roles in the fashion industry.
  • Learn to understand international business markets and fashion trends to support the design, promotion and management of fashion businesses in a diverse world.
Why study this course
  • Study in London: immerse yourself in one of the world’s fashion capitals, surrounded by creative hubs like East London and Shoreditch. Benefit from proximity to fashion businesses and opportunities to connect with like-minded professionals.
  • Hands-on learning: take part in practical modules such as experiential marketing and fashion campaigns. Apply your knowledge to real-world projects and build a portfolio of work.
  • International business environments and sustainable practices: explore how to manage and market fashion brands in international contexts. Learn about sustainable practices and the importance of ethical decision-making in a global industry.
  • Storytelling and brand development skills: develop skills in creating brand identities and building connections with customers while learning the importance of applying ethical practices and sustainability in the fashion industry.Prepare for your career: graduate with an understanding of career paths in fashion management and marketing.
For the most up-to-date information about course modules, sandwich years or part-time learning, please visit our website.

Modules

Year One: Business Economics - 30 Credits International Business Environment - 30 Credits Marketing Essentials - 30 Credits Evolution of Fashion Landscapes - 30 Credits Year Two: Research Methods and Applications - 30 Credits Digital Consumer Insights and Big Data - 30 Credits Sustainable Fashion Supply Chain Management - 30 Credits Creative Storytelling and Fashion Campaigns - 30 Credits Placement Year: There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement can often be beneficial. Work placements usually occur between your second and final year of study. They’re a great way to help you explore your potential career path and gain valuable work experience, whilst developing transferable skills for the future. Final year: Applied Business Project - 30 Credits Strategic Brand Management - 30 Credits Fashion Futures and Entrepreneurship - 30 Credits Experiential Marketing for Fashion - 30 Credits

Assessment method

This course will be assessed using a variety of methods which will vary depending upon the module. Assessment methods include: Formal examinations Phase tests Essays Group work Presentations Reports Projects Coursework Open Book Exams Individual Assignments The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.

How to apply

14Jan

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application codes

Please select a course option – you will then see the application code you need to use to apply for the course.

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

We’re here to help you achieve your study goals. If your qualifications or expected levels of grades differ from those outlined above, chat with our admissions team and between us we will explore the possibilities open to you. We accept a range of qualifications and our study experience is designed to give you options and support from the start. Contact us via our website to find out more.

Student Outcomes

Operated by the Office for Students
69%
Employment after 15 months (Most common jobs)
85%
Go onto work and study

The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

England £9535* Year 1
Northern Ireland £9535* Year 1
Scotland £9535* Year 1
Wales £9535* Year 1
Channel Islands £9535* Year 1
Republic of Ireland £9535* Year 1

*This is a provisional fee and subject to change.

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

Additional costs/fee information Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website . Studying this course with a sandwich year incurs an additional £1,500 fee (£1,800 for international students) to cover your academic support throughout your placement year. For full international fees and the most up to date information about tuition fees, please check the relevant course page of the Coventry University website.
International Fashion Management and Marketing at Coventry University - UCAS