Manchester Metropolitan University

Degree level: Undergraduate

Advertising and Brand Communications

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

OVERVIEW Whatever the brand, whatever the market and whatever the media, successful advertising comes down to a combination of creative thinking, commercial awareness and strategic insight. The kind of people who excel in the industry don’t just offer exciting ideas, but also have an excellent eye for detail, a flair for communication and an instinctive understanding of their audience. You'll learn about consumer behaviour, brand management and digital marketing communications – to name a few areas. You’ll get to grips with the media landscape, exploring integrated campaigns that balance traditional and digital channels. Put your creative abilities to the test, turning your own ideas into memorable advertising and learn how it all fits in to a greater marketing strategy designed to build brands. Along the way, you’ll have access to the real professionals – whether as guest lecturers, campaign clients or placement employers. So, by the time you leave us, you’ll be ready to join their ranks in the industry. FEATURES AND BENEFITS

  • Advertising and brand experts – our lecturers have worked in agencies, consultancies, and client-side, including BBC, Condé Naste and PWC. They’ll pass their experience on to you throughout the course.
  • Accredited degree – a Chartered Institute of Marketing (CIM) accredited degree.
  • A buzzing creative hub – We're in the heart of Manchester, near MediaCityUK, the creative Northern Quarter, and some of the largest advertising and branding agencies in the country.
  • Triple accredited – our business school holds the globally recognised trio of accreditations from EQUIS, AACSB and AMBA, placing us among the best business schools in the world.
  • Mentoring scheme - open to final year students, get the opportunity to be mentored by professionals in industry. Be inspired, expand your networks and broaden your horizons to the types of roles available in the sector.
  • Regular industry events – attend guest talks and masterclasses, network with recruiting businesses.
  • Enhance your employability – through activities including internships, volunteering or learning a new language, with our award-winning ‘Rise at Manchester Met’ programme you can gain extra academic credits towards your degree and even learn skills to enhance your creative aspirations.
  • Supporting you in person and online - student support initiatives include drop-in sessions, lecture recordings and dedicated support, both on and offline.

Course details


How to apply

Application codes

Course code:
NN53
Institution code:
M40
Campus name:
Main Site
Campus code:
-

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

GCSE grade C/4 in English Language or Level 2 Functional Skills English pass and GCSE grade C/4 in Mathematics or Level 2 Functional Skills Mathematics pass


Unistats information

Operated by the Office for Students
74%
Student satisfaction
76%
Employment after 15 months (Most common jobs)
89%
Go onto work and study

The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

No fee information has been provided for this course

Additional fee information

For more information on fees, please visit: https://www.mmu.ac.uk/study/undergraduate/course/ba-advertising-and-brand-communications/september-2023#fees
Advertising and Brand Communications at Manchester Metropolitan University - UCAS