Course summary

Overview Whatever the brand, whatever the market and whatever the media, successful advertising brings together a combination of creative thinking, commercial awareness and strategic insight. The kind of people who excel in the industry don’t just offer exciting ideas, but also have an excellent eye for detail, a flair for communication and an instinctive understanding of their audience. You'll learn about consumer behaviour, brand management and digital marketing communications – to name a few areas. You’ll get to grips with the media landscape, exploring integrated campaigns that balance traditional and digital channels. Put your creative abilities to the test, turning your own ideas into memorable advertising and learn how it all fits into a greater marketing strategy designed to build brands. Along the way, you’ll have access to the real professionals – whether as guest lecturers, campaign clients or placement employers. So, by the time you leave us, you’ll be ready to join their ranks in the industry. Features and Benefits

• Learn from the experts: Our lecturers have worked in agencies, consultancies and client-side including the BBC, Conde Nast and PWC. They’ll use their first hand experience to inform their teaching.

• Accreditations: This is a Chartered Institue of Marketing (CIM) accredited degree. As well as this, our business school holds the globally recognised trio of accreditations from EQUIS, AACSB and AMBA placing us among the best business schools in the world.

• Connect with the industry: Be inspired, expand your networks and broaden your horizons to the types of roles available in the sector. Attend guest lectures, industry placements and networking events. Final year students will have the opportunity to be mentored by industry professionals.

• Enhance your employability: Through activities including internships, volunteering or learning a new language. With our Rise at Manchester Met programme you can gain extra academic credits towards your degree and even learn skills to enahnce your creative aspirations.